may 4th boston seo presentation

How To Find And Work With Influencers To Effectively Grow Your Brand

By Dave SchneiderFounder of Ninja Outreach

Email: Dave@ninjaoutreach.com

Who Am I?<2010:

Ashland MA, Math Major

2010 - 2012: Business Analyst

2012 - 2014: Backpacker/Blogger

2014 - ????: NinjaOutreach.com

Who Am I...Not?

● An SEO● An Expert● A Seasoned Guest Speaker● A Powerpoint Master

“An outcome that turns out to be very different from what was expected” - Situational Irony

What We’re Covering Today

● What is influencer marketing

● How to find influencers

● Ways to partner with influencers

● How to pitch influencers

● Influencer marketing success stories

● Knows how to do research● Looking for recommendations

“~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation through social media” - Shoutly Social Channel Influence Survey

Age of the Smart Consumer

Who Do They Trust?

Influencer Marketing - What and Why?

VS.

You and your business/blog Bloggers - Journalists - Social Media Experts

Inbound vs. Outbound Marketing

HubSpot

Finding Influencers

http://www.google.com

Google Search

http://ninjaoutreach.com/extract-href-html/

Commenters

https://moz.com/researchtools/ose/

Linkers

https://app.buzzsumo.com/

BuzzSumo

https://app.buzzsumo.com/

Sharers

http://followerwonk.com/

FollowerWonk

http://app.ninjaoutreach.com/

Ninja Outreach

Engagement Matters!

Partnering W/ Influencers

Their Audience

You Them

NoAgreement

NoSales

Everyone Wins

No Profit

For Them

● Offer for them to be an affiliate● Pay them money upfront● Give them free access/free copy

For Their Audience

● Giveaway free copies● Give them a discount

Be Personal!!!

Types Of Partnerships

● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links

Types Of Partnerships

● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links

Types Of Partnerships

● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links

Types Of Partnerships

● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links

Types Of Partnerships

● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links

Types Of Partnerships

● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links

How To Write A Pitch

Do This

● Personalize it● Be honest about what you’re asking for● Keep it succinct● Offer something of value to them and their

audience

Success Story #1: Groove

“Nearly a month before we launched the blog, we began

building a list of influencers who we wanted to build

relationships with.

Then, we began engaging with them.

Later, once they knew we existed and saw us as

contributors, we sent them a small ask”

Alex Founder of Groove

Success Story #2: Buffer

“Solely through guest blogging we've acquired around

100,000 users within the first 9 months of running Buffer.

It's been something that was very gradual though. Within

the space of around 9 months, I wrote around 150 guest

posts.”

Leo Widrich Buffer

@ Ninja Outreach - Qualitative

“I don't usually reach out to help promote products, but I've heard some seriously great stuff about your software (I know Adam Connell and he swears by you guys

LOL) so I'd love to be apart of help you grow!”

@ Ninja Outreach - Quantitative

30+ Guest Posts : 10+ Product Reviews : Resource Page Links : Social Shares : Giveaways

Email: Dave@ninjaoutreach.comWebsites: Ninjaoutreach.com and SelfMadeBusinessman.comTwitter: @NinjaOutreachSkype: David.Schneider8LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6

Questions?

Contact Information