content after google panda farmer algorithm update at boston seo meetup
DESCRIPTION
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content: Interests humans, integrates SEO, optimizes for social graph. How to Panda-proof your content now & for future algo-evolution Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtCTRANSCRIPT
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Panda-moniumHow to Panda-proof your content now
& for future algo-evolution
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Suzanne McDonald
Boston Globe buyout after decades in news
Launched Designated Editor in 2008
Master’s in Mass Communications & Journalism
Founded Newport Interactive Marketers
Best practices and developments in
Search | Social | Usability | Behavioral
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What’s so big about Panda?
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Have to remember the core of Google’s
business
http://web.archive.org/web/19981111183552/google.stanford.edu/
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Google is not the
government or the Armed Forces
http://3.bp.blogspot.com/-22lE088cAsM/TVx0ys_dgEI/AAAAAAAAALs/ou87UcUdzH0/s1600/hm_armed_forces.jpg
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Search engines’ #1 priority
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Google and Bing/Yahoo! exist to serve and protect their best
interests
http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
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Search engines crave & need
As any blogger or affiliate marketer will tell you
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While
&
may be all-powerful
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They still have to contend with
http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300.jpg
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… oops I mean
http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
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Who’s Google’s #1 client?We have to look way back to the start:
Google cared about people first
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Searchers!
http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
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Rand Fishkin - http://www.masternewmedia.org/
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Courtesy of Rand Fishkin & seomoz
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Courtesy of Rand Fishkin & seomoz
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Courtesy of Rand Fishkin & seomoz
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How do we fix content& be better for it?
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Quality content requires you
to get into searchers’ heads
Research where there’s an overlap
http://www.hubspot.com/Portals/53/images/Real-Time-Marketing-and-PR.jpg
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Don’t let panda drive traffic
Panda go-kart by Skwirlinator https://picasaweb.google.com/Skwirlinator
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http://www.seathound.com/news/wp-content/uploads/2011/03/Crazy-Charlie-Sheen.png
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Quality Content Resources User-generated content
Create incentives to prompt feedback
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Social media influences users & search engines
Quality Content Resources
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Quality Content Resources
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Definition of quality content
Interests humans
Integrates SEO
Optimizes for social graph
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Appease the Panda
Your visitors & site will be the better for it
Chan Hyun Cheong https://picasaweb.google.com/103499678994135729764
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Welcome to the panda picnic
Alan Hsu https://profiles.google.com/alanhsu.nyc#alanhsu.nyc/about