maximizing knowledge-sharing

Maximizing

Knowledge-Sharing

in Your Business

Neville Hobson, ABCwww.nevillehobson.com

London

August 19, 2009

Now – 10:45

1. The Big Picture

2. How can social software advance your

current knowledge strategy?

3. Gaining an understanding of the

business potential of social media

10:45 – 11:00

Coffee

What are you looking

for?

What experiences do

you have?

What software do you

know about?

What apps do you

use yourself?

http://en.wikipedia.org/wiki/Social_software

http://theconversationprism.com/

Then Now

Cradle to grave Portfolio career

Loyalty Transactional relationship

Dependence Independence

Employees as human resources Creative talent on loan

Employees Citizens

Big companies / institutions My own group / company

Command and control, paternalism Inclusivity based on mutual respect

CEO = God CEO = Guide

I left the company I left my boss

Local community Workplace communities

http://www.enterprise2dot0.com/

We don’t trust “corporate-speak” or “marketing-speak”

We fast-forward our PVRs through the interruptions

We pull content that interests us We create our own content, original and

mashups We pay close attention to (and are influenced

by) word of mouth We bring our behaviours to the workplace

Consumers, citizens and employees have changed.

The social structure in which

technology puts power in the hands

of individuals and communities

instead of institutions

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1. No one really knows everything about

social media

2. You only learn by trying

David Ferrabee

2009

http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html

The benefits and

pitfalls of social

media in the

workplace

The benefits and

pitfalls of social

media in the

workplace

74% of European employees believe using social networks and online communities provide great benefits in the workplace, including increasing knowledge and creating access to problem-solving solutions.

This new way of working is not without potential problems. Prominent: Employee distraction

Potential to leak company confidential information

Although companies are beginning to embrace social networks, and employee expectations are high regarding adoption, many remain wary of the openness social networks bring to their corporations.

Social networks are changing the way we work:

Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0

What goals are you hoping to achieve?

Which applications are you considering or currently using in your knowledge-sharing strategy?

What are you looking to achieve by using Web 2.0 technologies?

How can you ensure secure applications on your existing platform(s)?

http://www.engagementdb.com/

What goals are you hoping to achieve?

Which applications are you considering or currently using in your knowledge-sharing strategy?

What are you looking to achieve by using Web 2.0 technologies?

How can you ensure secure applications on your existing platform(s)?

1. Channels have

fragmented

2. Trust is critical

3. Social media have

arrived

4. The “customer” is in

control (kind of)

5. Content creation and

distribution have

been democratized

Imperatives:

You must reach the

new influencers

Transparency is

required

Engage in the

conversation or fail

to connect

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www.nevillehobson.com