maximizing knowledge-sharing
DESCRIPTION
Scene-setting presentation used in Ark Group masterclass on social software, Aug 19 2009.TRANSCRIPT
Maximizing
Knowledge-Sharing
in Your Business
Neville Hobson, ABCwww.nevillehobson.com
London
August 19, 2009
Now – 10:45
1. The Big Picture
2. How can social software advance your
current knowledge strategy?
3. Gaining an understanding of the
business potential of social media
10:45 – 11:00
Coffee
What are you looking
for?
What experiences do
you have?
What software do you
know about?
What apps do you
use yourself?
Then Now
Cradle to grave Portfolio career
Loyalty Transactional relationship
Dependence Independence
Employees as human resources Creative talent on loan
Employees Citizens
Big companies / institutions My own group / company
Command and control, paternalism Inclusivity based on mutual respect
CEO = God CEO = Guide
I left the company I left my boss
Local community Workplace communities
http://www.enterprise2dot0.com/
We don’t trust “corporate-speak” or “marketing-speak”
We fast-forward our PVRs through the interruptions
We pull content that interests us We create our own content, original and
mashups We pay close attention to (and are influenced
by) word of mouth We bring our behaviours to the workplace
Consumers, citizens and employees have changed.
The social structure in which
technology puts power in the hands
of individuals and communities
instead of institutions
htt
p:/
/ww
w.g
art
ner.
com
/Dis
pla
yD
ocum
ent?
id=
1092512
1. No one really knows everything about
social media
2. You only learn by trying
David Ferrabee
2009
http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html
The benefits and
pitfalls of social
media in the
workplace
The benefits and
pitfalls of social
media in the
workplace
74% of European employees believe using social networks and online communities provide great benefits in the workplace, including increasing knowledge and creating access to problem-solving solutions.
This new way of working is not without potential problems. Prominent: Employee distraction
Potential to leak company confidential information
Although companies are beginning to embrace social networks, and employee expectations are high regarding adoption, many remain wary of the openness social networks bring to their corporations.
Social networks are changing the way we work:
Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0
Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0
Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0
Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0
Enterprise 2.0, pan-European survey by AT&T, Nov 2008. http://www.att.com/enterprise2-0
What goals are you hoping to achieve?
Which applications are you considering or currently using in your knowledge-sharing strategy?
What are you looking to achieve by using Web 2.0 technologies?
How can you ensure secure applications on your existing platform(s)?
What goals are you hoping to achieve?
Which applications are you considering or currently using in your knowledge-sharing strategy?
What are you looking to achieve by using Web 2.0 technologies?
How can you ensure secure applications on your existing platform(s)?
1. Channels have
fragmented
2. Trust is critical
3. Social media have
arrived
4. The “customer” is in
control (kind of)
5. Content creation and
distribution have
been democratized
Imperatives:
You must reach the
new influencers
Transparency is
required
Engage in the
conversation or fail
to connect
Copyright applies to this document - some rights reserved.
This work is licensed under a Creative Commons Attribution-Noncommercial-
Share Alike 3.0 License.
Details: http://creativecommons.org/licenses/by-nc-sa/3.0/
www.nevillehobson.com