mathijs 7sept

1,5 years Publicis Head of Publicis Digital (MT)

5 years Clockwork Head of Strategy (MT)

3 years BIG Account & Strategy

2 years Freelance Concept & Strategy

internet

marketing communication

strategy

advertising

more than 250 internet projects

campaigns

interactive platforms

tools

social media

mobile

inspiration in 90 minutes

the internet in 60 minutes?

Part 1: the internet is everywherea quick guide into Location Based Services (LBS)

Part 2: keep track of your lifedigital tools to quantify yourself (QS)

Part 1: Location Based Services

Location Based Services

the web gets better and better

quality internet ++

speed - video - social

quality internet ++

the rise of mobile

‘By 2013 the biggest share of internet consumption will be from

the Smartphone, not the PC’. Gartner

telephone + internet + GPS

the web gets better and better

…and BETTER

informationlocation

timing

de dream of every marketeer

Hello Mathijs,come in!

Our baby products are 20% off today!

the nightmare of the consumer

relevance

experienceinterruption

from interruption to relevance

Location Based Services

Location Based Services

4 building blocks

RFID / NFC

augmented reality

check-in services

QR / Bar codes

RFID / NFC

augmented reality

check-in services

QR / Bar codes

RFID / NFC – chipsmall information carrier

that can be read by another device

wireless

( http://www.digitalbuzzblog.com/facebook-integration-at-the-coca-cola-village/ )

we can use RFID / NFCto get more out of our events

experience

exposure

bonding

RFID / NFC

augmented reality

check-in services

QR / Bar codes

augmented reality‘toegevoegde realiteit’

‘an extra layer on reality’

( http://commoncraft.com/augmented-reality-video )

http://www.youtube.com/watch?v=D-A1l4Jn6EY

( http://www.youtube.com/watch?v=Ne-KV8ap4uE )

( http://www.datelayar.com/ )

( http://www.dexigner.com/news/21790 )

( http://www.dexigner.com/news/21790 )

( http://www.dexigner.com/news/21790 )

( http://www.dexigner.com/news/21790 )

(http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )

(http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )

augmented reality can be useful, fun and exiting

we can make mom’s journey even more playful

RFID

augmented Reality

check-in services

QR / Bar codes

( http://www.howcast.com/videos/386406-How-To-Unlock-Your-World-With-Foursquare )

how does it work?

find your location & check-in

leave tips & share

find friends & get tips

earn badges & become mayor

catch a choo

catch a bag

( http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/ )

KLM surprise

( http://www.youtube.com/watch?v=pqHWAE8GDEk )

Heineken loyalty programme

Foursquare en QR

( http://www.heineken.nl/kroegzoeker/ )

( http://www.heineken.nl/e-programma/alles-over-het-e-programma/e-aanbiedingen/ )

( http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/ )

Check in! Snack out!

check-in services are big

emotional benefit

functional benefit

check-in services

retention & loyalty

check-in services

our new incentive programme?

Improve our incentive programme?

Improve our incentive programme?

RFID

augmented Reality

check-in services

QR / Bar codes

QR = quick response

website , video , audio

( http://qrcode.kaywa.com/ )

QR for a better service

QR for an incentive

QR to shop

Part 2: keep track of your life

fitness trackers

Runkeeper makes tracking your workouts fun, social and easy to understand,so that you can improve the quality of your fitness

Set goals and get feedback from the virtual trainer

Get live feedback (pep talks) from your friends

Play the best playlist

Compete in all kind of challenges

Connect your Scale and Heartmonitor

weight – heart rate - calories

food diary

food education

sleep (and dreams)

smart wake

all in one

track my baby

developments go FAST

there is no way back

what’s hot, what’s not

start small , learn fast

a fresh campaign to support