mathijs 7sept
DESCRIPTION
TRANSCRIPT
1,5 years Publicis Head of Publicis Digital (MT)
5 years Clockwork Head of Strategy (MT)
3 years BIG Account & Strategy
2 years Freelance Concept & Strategy
internet
marketing communication
strategy
advertising
more than 250 internet projects
campaigns
interactive platforms
tools
social media
mobile
inspiration in 90 minutes
the internet in 60 minutes?
Part 1: the internet is everywherea quick guide into Location Based Services (LBS)
Part 2: keep track of your lifedigital tools to quantify yourself (QS)
Part 1: Location Based Services
Location Based Services
the web gets better and better
quality internet ++
speed - video - social
quality internet ++
the rise of mobile
‘By 2013 the biggest share of internet consumption will be from
the Smartphone, not the PC’. Gartner
telephone + internet + GPS
the web gets better and better
…and BETTER
informationlocation
timing
de dream of every marketeer
Hello Mathijs,come in!
Our baby products are 20% off today!
the nightmare of the consumer
relevance
experienceinterruption
from interruption to relevance
Location Based Services
Location Based Services
4 building blocks
RFID / NFC
augmented reality
check-in services
QR / Bar codes
RFID / NFC
augmented reality
check-in services
QR / Bar codes
RFID / NFC – chipsmall information carrier
that can be read by another device
wireless
( http://www.digitalbuzzblog.com/facebook-integration-at-the-coca-cola-village/ )
we can use RFID / NFCto get more out of our events
experience
exposure
bonding
RFID / NFC
augmented reality
check-in services
QR / Bar codes
augmented reality‘toegevoegde realiteit’
‘an extra layer on reality’
( http://commoncraft.com/augmented-reality-video )
http://www.youtube.com/watch?v=D-A1l4Jn6EY
( http://www.youtube.com/watch?v=Ne-KV8ap4uE )
( http://www.dexigner.com/news/21790 )
( http://www.dexigner.com/news/21790 )
( http://www.dexigner.com/news/21790 )
( http://www.dexigner.com/news/21790 )
(http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )
(http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )
augmented reality can be useful, fun and exiting
we can make mom’s journey even more playful
RFID
augmented Reality
check-in services
QR / Bar codes
( http://www.howcast.com/videos/386406-How-To-Unlock-Your-World-With-Foursquare )
how does it work?
find your location & check-in
leave tips & share
find friends & get tips
earn badges & become mayor
catch a choo
catch a bag
( http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/ )
KLM surprise
( http://www.youtube.com/watch?v=pqHWAE8GDEk )
Heineken loyalty programme
Foursquare en QR
( http://www.heineken.nl/kroegzoeker/ )
( http://www.heineken.nl/e-programma/alles-over-het-e-programma/e-aanbiedingen/ )
( http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/ )
Check in! Snack out!
check-in services are big
emotional benefit
functional benefit
check-in services
retention & loyalty
check-in services
our new incentive programme?
Improve our incentive programme?
Improve our incentive programme?
RFID
augmented Reality
check-in services
QR / Bar codes
QR = quick response
website , video , audio
( http://qrcode.kaywa.com/ )
QR for a better service
QR for an incentive
QR to shop
Part 2: keep track of your life
fitness trackers
Runkeeper makes tracking your workouts fun, social and easy to understand,so that you can improve the quality of your fitness
Set goals and get feedback from the virtual trainer
Get live feedback (pep talks) from your friends
Play the best playlist
Compete in all kind of challenges
Connect your Scale and Heartmonitor
weight – heart rate - calories
food diary
food education
sleep (and dreams)
smart wake
all in one
track my baby
developments go FAST
there is no way back
what’s hot, what’s not
start small , learn fast
a fresh campaign to support