masterclass jan 2011 haagse hogeschool

Social Media en Interne Communicatie

Haagse Hogeschool

Januari 2011

Disadvantages of current ways of communication

•One to one communication•No storage of knowledge•Spam•Inefficient•Ideas can be stolen•No need to share•No need to be open and honest•Slow•Irrelevant content•Not up to date

Would you like to work at this company?

•Need to be in at 8:30 and need to stay untill 17:00•You have 2 colleagues and one boss•You will be judged on being on time, instead of on

performance•Your boss is affraid of sharing. Knowledge is power•You are not allowed to use social media•You will be using a PC of 5 years old•You get a Nokia•You get a lease car

Raise your hand in case you think this is the most important argument for choosing where you are going to work

•An open and transparent organisation•You get a bit higher salary•You get a lease car•There are dynamic people from whom you can learn a

lot•You will be judged on your performance a lot•You may use social media and the apps internally are

very social media-like•There is a culture of sharing and helping•You may explore your own ideas on Fridays

How would you guess Social Media can be used inside the organisation?

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Looking outside: the power of influencersOld: Message 5,000,000 to possibly reach 500New: Personally reach 500 who influence 5,000 who influence 50,000 who influence 5,000,000

How would you guess Social Media can be used inside the organisation?

How would you guess Social Media can be used inside the organisation?

• Sharing experiences, knowledge and just things that happen

• Get a quick insight on what’s new, what’s hot and what others have learned and read

• Brand yourself, show what you have done• Get help from others• Find content and specialists quickly• Get acknowledged of your contributions• Get promoted

And how would the organisation benefit?

And how would the organisation benefit?

• Knowledge is shared and stored and is more relevant• People find each other and connect• Breaking down walls• Attract and keep young talent• Prepare and train employees for social media

participation• More efficient learning• People become more productive

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BlogsBlogs

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Vind expertiseVind expertise

Vind expertiseVind expertise

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MicrobloggingMicroblogging

BlogsBlogs

MobielMobiel

Directe CommunicatieDirecte Communicatie

What do you take away?

What do you take away?

• You need to start working at a cool company?• That is open and transparent?• That gives you freedom?• And acknowledges creative contributions?

Internship or Graduation Thesis?

•@wturnhout•Wilco.turnhout@rapidcircle.com•06 15229076•www.rapidcircle.com