markets workgroup
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May 3-4, 2006 PPSI Meeting - Sarasota FL 1
Markets Workgroup Heidi Sanborn, R3 Consulting/PSI – Facilitator Scott Cassel, PSI Robert Wendoll, Dunn-Edwards Jim Quinn, Metro Regional Government, OR Dave Darling, NPCA Lorraine Segala, Amazon Environmental Glenn Gallagher, CIWMB Wayne Gjerde, MPCA Susan Peterson, ICI North America Pierre Landry, Paint Recycling Company Rebecca Smith, EPA Region 9 Sue Nogas, EPA Alison Hudson & James Flohrschutz, San Joaquin County CA
May 3-4, 2006 PPSI Meeting - Sarasota FL 2
Market Workgroup Projects
1. Market Development Strategy for PPSI 2. Recycled Paint Marketing Guide for
Distributors3. Recycled Paint Standard & Certification
System
May 3-4, 2006 PPSI Meeting - Sarasota FL 3
Recycled Paint Standards & Certification System
Goal: Assure potential buyers, and others involved with paint
procurement, of the quality and safety of recycled paint.
Two Methods:Develop composition and performance standards for
recycled paintDevelop system for certifying that specific recycled paint
products meet the standards.
May 3-4, 2006 PPSI Meeting - Sarasota FL 4
Recycled Paint Certification Project Funded by Dunn-Edwards Paint Corporation, Metro
Oregon, and California Integrated Waste Management Board
Can the solution be market driven? Major barrier to the manufacture of recycled paint is the
lack of markets– Lack of procurement standards– Non-action on existing procurement standards– Perception by contractors, consumers, government that
recycled content paint is inferior
May 3-4, 2006 PPSI Meeting - Sarasota FL 5
Work Completed To Date1. Cal Poly completed report laying out options for
standards and certification.2. Contracted with Green Seal to develop standard3. Green Seal using MPI performance standards.4. Assembled stakeholder committee5. Internal stakeholder review of draft standard6. Green Seal released proposed environmental
standard - May 31 end of comment period.
May 3-4, 2006 PPSI Meeting - Sarasota FL 6
Recycled Paint Certification Project #8 Recycled Paint Certification establishes criteria for
the environmental, safety, and performance characteristics of recycled content paint– Consolidated Paint (95% recycled content)– Reprocessed Paint (25%/50% recycled content)
May 3-4, 2006 PPSI Meeting - Sarasota FL 7
Proposed Environmental Standard
Collection and Sorting1. Paints shall be in original container with intact label2. Contents visually match label description3. Each container shall be free of putrefication, skinning,
livering, particulate matter, etc…4. Paint shall be sorted by color and major color categories,
and may be sorted by sheen/gloss and by use type interior/exterior
5. Paints shall be filtered through 300 micron or finer filter
May 3-4, 2006 PPSI Meeting - Sarasota FL 8
Proposed Environmental Standard
Product-Specific Performance Requirements1. Documentation shall be provided indicating that the product being
evaluated appears in the current edition of the MPI Approved
Products List under the category for intended application
2. Green Seal seeks comments on post-blending quality control testing
May 3-4, 2006 PPSI Meeting - Sarasota FL 9
Proposed Environmental StandardProduct-Specific Health and Env’l Requirements1. Product manufacturer shall demonstrate VOC level of the
product does not exceed 200 g/l2. VOC shall be tested every 100,000 gallons and at least annually3. Shall contain no more than 1% by weight of aromatic compounds
for the virgin components. Testing for the concentration of these compounds shall be performed if they are determined to be present during materials audit
4. Complete list of chemicals not allowed in the virgin material or additives in the consolidation or reprocessing of product – include aeromatics, metals, ketones, volatile organics, etc.
May 3-4, 2006 PPSI Meeting - Sarasota FL 10
Proposed Environmental StandardProduct Packaging1. Paint cans and components are not fabricated with lead2. Every effort shall be made to use product containers that are
recyclable in most communities3. Packaging shall have statement discouraging disposal into
storm drains and encouraging contact with local authorities for proper management
4. VOC levels shall be listed if verified through certification process
May 3-4, 2006 PPSI Meeting - Sarasota FL 11
Comments to Date on Proposed Environmental Standard
VOC limit should be raised to 250g/L Key Issue: Competing environmental criteria –
air quality/VOC level vs. recycled content
May 3-4, 2006 PPSI Meeting - Sarasota FL 12
Green Seal Standards Development
A “consensus-based” process. Subsequently, each manufacturer would submit
products for certification. Green Seal would come “audit” facility to verify
process standards are being met. Manufacturer would pay one-time fee for product
certification and an annual monitoring fee.
May 3-4, 2006 PPSI Meeting - Sarasota FL 13
MPI Test Results on Recycled Paint Portland Metro – consolidated paint
– Passed interior testsVisions – reprocessed paint
– Passed interior and exterior testsPaint Recycling Company – consolidated paint
– Sending samplesSan Joaquin County, CA – consolidated paint
– Sending samples
May 3-4, 2006 PPSI Meeting - Sarasota FL 14
Recycled Paint Certification Next Steps…
1. Receive all public comments by May 31st2. Green Seal will incorporate comments and another
draft will be presented to the Stakeholder Committee3. Committee will provide last comments4. Green Seal will finalize the standard by August 31st
5. Final Standard will be posted on websites and circulated to specifying lists and authorities
6. Presentation to CIWMB on the final certification system
May 3-4, 2006 PPSI Meeting - Sarasota FL 15
We will gauge our success on the following….
Number of agencies or organizations adopting standards in paint specifications.
Number of manufacturers certifying recycled paint under the procedure developed.
Increase in sales volume of recycled paint that is “certified.”
May 3-4, 2006 PPSI Meeting - Sarasota FL 16
Recycled Paint Market Development Strategy #6
Goal: Stimulate demand for recycled paint
Method: Target agencies and organizations with greatest
influence over high-volume paint purchasing or specifying decisions.
May 3-4, 2006 PPSI Meeting - Sarasota FL 17
Recycled Paint Marketing:Key Initiatives
1. Work to open RCP markets in CA, OR, WA - public and private sector
2. Develop and Publish Articles Promoting RCP3. Develop model procurement policy for government
and privates.4. Federal procurement5. Encourage RCP to be listed on Green Building
product lists
May 3-4, 2006 PPSI Meeting - Sarasota FL 18
We will gauge our success on the following….
Number of state & local governments that adopt the model procurement policy.
Increase in purchase of recycled paint by specific targeted agencies & organizations.
Changes in green purchasing guidelines & specifications.
May 3-4, 2006 PPSI Meeting - Sarasota FL 19
Recycled Paint Marketing Increasing Paint Purchase by Targeted Agencies
and Organizations– CA Parks and Recreation Department– John-Stewart Company– Green Communities Initiative– Capital Project Solutions– Sacramento Municipal Utility District
May 3-4, 2006 PPSI Meeting - Sarasota FL 20
Recycled Paint Marketing Increasing RCP awareness - Conferences
– Housing California – Sacramento May 22-24• Targets affordable housing contractors & developers
– West Coast Green – San Francisco Sept.28-30• Promotes residential green building
– GreenBuild 2006 – Denver Nov. 15-17• Over 12,000 attendees, biggest in country
May 3-4, 2006 PPSI Meeting - Sarasota FL 21
Recycled Paint Marketing Changes in Green Purchasing Guidelines/Spec’s
– Building Green – Currently list RCP, may print article– Built Green – Printed article, posted on web– Environmental Home Center –Will print when certification is
complete– Local Initiatives Support Corp – May include RCP in new
toolkit for green products– Center for New American Dream – Printed article, linked to
PSI website, participating on #8 workgroup– Green Home Guide – Consider article after certification done– Environmental Building News #8 participation and article
May 3-4, 2006 PPSI Meeting - Sarasota FL 22
Recycled Paint Marketing Time to develop an outline for a model
procurement policy for government and privates!
Who wants to be on the subcommittee???
May 3-4, 2006 PPSI Meeting - Sarasota FL 23
Federal Government Procurement Complicated/overlapping requirements. 100% acrylic standard in the Commercial Item
Description (CID) AA3185 impossible for RCP. Decentralized purchasing – no way to track except
through RCP sales. Recyclers will give sales info to PSI to track changes. No sales of Visions through GSA contract in over 4 years! EPA staff researching and making recommendations on
what guidance to change and when.
May 3-4, 2006 PPSI Meeting - Sarasota FL 24
Myriad of Federal Requirements….* CRA 6002 * Renovations* CID A-A-1385 * 40 CFR 51* RMAN * 40 CFR 59* Executive Order 13101 * 40 CFR 82* Executive Order 13145 * 40 CFR 247
* Green Seal Standard for Paints (G-11) May 20, 1993 (Low VOC of 50 g/l for interior flat)
* LEED Green Building Rating System for New Construction and Major * South Coast Air Quality Management District (California) Rule 102 * South Coast Air Quality Management District (California) Rule 1113 * US EPA New Alternatives Policy Program (SNAP)
May 3-4, 2006 PPSI Meeting - Sarasota FL 25
State Government Procurement1. California developing one-page letter to state
agencies – hope Governor will sign and send2. WA and OR are compiling existing
procurement requirements and developing strategies to increase RCP purchases
3. WA – Meeting in March with stakeholders4. OR – Jim Quinn met with Procurement officials
May 3-4, 2006 PPSI Meeting - Sarasota FL 26
Recycled Paint Marketing Guide for Distributors
Goal:Increase potential consumer markets for recycled paint
Method:Develop flexible and adaptable comprehensive marketing
guide for public and private distributorsTarget variety of market segments (e.g., homeowners, painting
contractors, government agencies, non-profits, and export). Project On-hold
May 3-4, 2006 PPSI Meeting - Sarasota FL 27
Recycled Paint Marketing Guide for Distributors #7
Portland Metro and Dunn-Edwards were the only funders interested in this project.
Both parties are willing to transfer $46,000 funds from #7 to #6?
Is there still a need for Project #7? We are out of time……
May 3-4, 2006 PPSI Meeting - Sarasota FL 28
Ongoing Projects Outside Dialogue
Comments on CA EPP Database CA stopped work on this project
Rutgers StudyPaint Recycling Co. Concrete StudyProduct Care Assn. Cement StudyEkoSeal ADC Study in Canada
May 3-4, 2006 PPSI Meeting - Sarasota FL 29
Rutgers Study
Initial research concludes value-added plastic products can be produced from post-consumer paints blended with waste post-consumer plastics, chiefly #2 HDPE.
Possible product - recyclable paint cans! Further research on-hold, based on development of
national database of paint dealers willing to donate paint as a funding source for continued research.
May 3-4, 2006 PPSI Meeting - Sarasota FL 30
Paint Recycling Company Study
The Paint Recycling Company is studying the effects of mixing leftover latex paint into cement.
There is a test pour in the next few weeks. PRC will keep PPSI informed of progress and
will make a short presentation to follow…
May 3-4, 2006 PPSI Meeting - Sarasota FL 31
Product Care Cement Study
Project Managed by University of Western Ontario Project funded by Product Care Association,
Materials and Manufacturing Ontario, and the Natural Science and Engineering Research Council of Canada
Project will take 2-years (2005-06) Will measure durability of hardened concrete
incorporating WLP
May 3-4, 2006 PPSI Meeting - Sarasota FL 32
Ekoseal ADC Study Hotz and Sustainable Landfill Technologies, Inc., conducted
research on using latex paint sludge from recycling operations as an ingredient in EkoSeal, which is used as Alternative Daily Cover for landfills.
Sustainable Landfill Technologies, Inc., bidding on a 5-year contract for a non-hazardous landfill ADC and lost.
Product has received positive review and opinion from the Standards and Development Branch of the Ontario Ministry of the Environment.
Still need landfill site-specific approval to use product.
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