marketing trends & social media marketing

Everything you need to know about me…

Mike SaidbrandStrategy.co.za

THAT’S IT!

Marketing is NOT about reality. Marketing is about perception!

It is more important what people THINK you are

than what you ACTUALLY are

Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, is the Post Office…MALE OR FEMALE?

Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, how OLD is the Post Office?

Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, where does the Post Office LIVE?

Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, what does the Post Office DRIVE?

Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, what does the Post Office DRINK?

Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, where does the Post Office spend its LEISURE TIME?

Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, would you be SEEN out in public with the Post Office?

Thousands upon thousands of these questions always yield the same results…

Male50-80 or AncientNowhere near you!Toyota or BakkieBrandy & Coke or CastleLoftus, Braai or FishingNO! NO! NO!

Despite what you may read or hear, it is exceptionally tough out there.Turnover is for vanity, profit is for sanity and cash flow is reality!

Never lose sight of the underlying reality…The FRANCHISOR is a TOP LINE company The FRANCHISEE runs a BOTTOM LINE company!

The worldis changing

before your eyes

The first major marketing trend is towards honestyand transparency

The second major marketing trend is towards less interruption in marketing

The third major marketing trend is towards showing people and not telling them

The fourth major marketing trend is towards online video

765 000 VIEWSDon’t I wish I had

branded it!

The fifth major marketing trend is towards targeting and market segmentation

The sixth major marketing trend is towards an integrated marketing strategy

The second major marketing trend is towards SOCIAL MEDIA MARKETING

First next step is creating aCorporate Blog.“The Inside Channel”Think with your head, write with your heart.

Next step is creating aLinkedIn profile.The Formal Face of the company, the profile investors should see.

Then go and create aFACEBOOK profile.The informal side of the company the one you would like everyone to see

Then go and create aTwitter account.The “Cocktail Party” side of the company, light hearted and flirtatious

Then go and create aYouTube channel.The informative side of the company, the teacher and the mentor

1. Establish Clear Goals2. Listen To Your Market

3. Build Channels And Platforms4. Engage With Your Market

5. Participate In Conversations6. Don’t Ever SPAM!

DELLare doingit right!

By the end of 2009, DELL had generated $6.5 million in sales from twitter

alone

COMCASTare doingit right!

Since 2008, have helped over a

150000 customers

through social networks

STARBUCKSare doingit right!

“My Starbucks Idea” has

generated over 50 000 product

ideas

brandStrategyare doingit right!(I think!)

Have climbed 1.65 Million places in alexa.com traffic.Generating interest and new clients

weekly