marketing research tools to grow your business

Marketing Research Tools to Grow Your Business

Tech Thursdays

Facilitated by GTCC Instructor Chisa D. Pennix-Brown, MBA

Housekeeping

Please turn phones to silent of vibrate

Feel free to take photos & post Use our hashtags online #TechThursday #GSOChamber #BiznessBranding

Please ask questions

Introduce Yourself & Your Business

Agenda

Choosing Your Target Customer

Business Librarians

Determining Data Needs

Finding Data Sources

Compiling the Data

YOUR Target Customer Who is your target?

What do they buy?

Where do they live?

Where do they shop?

When do they buy?

Why do they buy your product or service?

How much do they make?

Business Service Librarians

Lauren Poteat 336-373-4559 [Lauren.Poteat@Greensboro-nc.gov] 

John Raynor 336-883-3216 [John.Raynor@HighPointNC.gov]

What DATA do YOU Need?

General Market ResearchCompetitive Analysis Business Plan Find New Customers Enter a New MarketDetermine Business TypeGain InvestorsNeed a Physical Location

Not Sure What Business to

Start

Already in Business

Need Money & Expansion

Maxie B’s Maxie B’s is a locally-owned bakery and dessert café in on Battleground Ave in Greensboro, NC.

Library Card

GreensboroLibrary.org

Access services via

Databases & Online Services or Research & Databases Icon

Business Decision

Find new customers, identify new store locations, analyze your market, evaluate your competitors, target media and direct mail campaigns. 

You can opt to use the library's account user ID: gsolibrary password: greensboro. 

Business Decision

Business Decision

Business Decision

Business Decision This report compares the top 20 Tapestry segments in a specified area

NCLive

NC Live provides North Carolina residents and students with searchable collections of magazine, newspaper, and journal articles, electronic books, historical materials, maps, and much more - covering a wide range of topics.

NCLive

Full TextDownload

Most Relevant Pages

SimplyMap

A web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business and marketing data. 

SimplyMap

SimplyMap

NAICS & SIC Codes

DUNS Number

ReferenceUSANew Marketing Tool that looks at area customers. Users can generate reports detailing consumer market data.

Credit Rating

ReferenceUSAExpenditures

ReferenceUSAOther Local Businesses in the Area

ReferenceUSACompetitors

Compiling the Data

Place this Data in your Business Plan Market Analysis Marketing & Sales Funding Request Financial Projections

Writing Your Business Plan

What is Your Show Up & Show Out! Moment?

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