marketing photography attorney / staff...

Marketing Photography

Attorney / Staff PortraitsOur photography vendors should ensure that all portrait photos adhere

to the specifications needed for flexible, yet consistent display across

Dinsmore properties with mimimal manipulation. These guidelines

are critical to strengthening our brand image across all markets.

• Target Frame: 1200(W) x 1850(H) pixels

• Minimum file size: 1MB

• Subject should appear from waist up, standing or sitting

• Background: Solid light-mid gray

• Final portraits should not crop: Leave open areas around the head, shoulders and arms to allow for consistent web/email thumbnails and featured promotions (see examples at right).

Lona J. ValentinePartnerCincinnati, OH

Don’t crop into

shoulders, arms or crown.

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DinsmorePhotoCroppingGuidelinesParametersforAdjusting,Cropping,andSavingBioPortraitsThisdocumentcontainsaestheticrecommendationsandtechnicalspecificationsforshooting,cropping,andsavingbiographyportraitphotosandCareerspagephotosforyournewwebsite.

CroppingTheGreatJakesRainmakerCMSincludesabuilt-inphoto-croppingtool.However,wedonotrecommendthatyouusethistoolforportraits.Forbestresults,haveaprofessionalusePhotoshoporasimilartooltoadjustandcropthephotos.RequiredCropSizesEachportraitonthewebsiteneedstobedeliveredatthreesizes.Twoofthesizessharethesamecrop/aspectratio.Detailsarewithinthisdocument.

UploadingPortraitsOnceallofthephotosareadjustedandcropped,GreatJakeswillperformaone-timeimportofyourphotosatnoadditionalcost.ForGreatJakestoperformthisimport,youmustenterintoaspreadsheetthefilenameofeachofthecroppedphotos.GreatJakeswillsupplythisspreadsheetandadviseonitsusage.

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MonochromeStyleTosubdueanyinconsistencyamongportraitsthatwereshotbydifferentphotographers(usingdifferentbackgroundsandlighting),allportraitphotosonthesitewillbemadeblackandwhite.WehaveprovidedaPhotoshoplayersfilethatincludesanadjustmentlayerthatremovesthecolorandaddsaslightlywarmtone.

• Note:Theadjustmentlayerisjustastartingpoint.Somephotoswillrequireadditionaladjustment.Whenindoubt,lighteandaddcontrast.

• Note:Theadjustmentlayerisinabiopagelayout.However,beingthatthe“export”imageisthehighest-resolutionimage,itprobablymakessensetostartbyadjusting“export”portraitsandthenusethatadjustmentasastartingpointforothersizes/crops.

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“Export”PortraitsExportportraitsarehigher-resolutionimagesthatwillbeusedwhenyouexportbiostoWord/PDF.

Cropping

• Ideally,thesephotoswillbecroppedinauniformmanner(mid-chest)toachievesomeconsistencyacrossbios.

• The“export”photosusetheidenticalcrop(aspectratio)asthemainbioportraits.Theyarejusthigherresolutionforprinting.

• Asthesearethehighest-resolutionimagesused,youprobablywanttobeginbyadjustingthese(toremovecolorandachieveoptimalcontrast)andthenresize/cropthelower-resolutionimagesbasedonthisimage.

Specs/SavingthePhotos

• “Export”image(high-res)o Thesehigh-resphotosareusedonlyintheExport-to-Wordmodule.o Allhigh-resimagesshouldbecroppedto662pxx765px.o WhensavingtheminPhotoshop,saveasJPG,quality80(or8dependingon

whatsaveinterfaceyouareusing).

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o Usethefollowingnamingconvention:§ Lastname_Firstinitial_Export(e.g.,"Smith_J_Export")

o Enterthisfilenamenexttotheperson’snameinthespreadsheetprovidedbyGreatJakes.

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“Square”ThumbnailPortraitsThe“square”thumbnailportraitsareusedsmallonthesite.Theyareusedonsidebarsandpredictivesearchandontheattorneysearchresultspage.

• Thecropsizeoftheseimagesis185pxby185px.However,insomecases,thephotoswillbeusedmuchsmalleronyoursite.

• Thephotosmustbecroppedinauniformmanner(andthebackgroundcolorsneedtobeuniform),astheywilloftenbedisplayedinalonglistnexttooneanother.

• Trytocropthemtobe“visually”uniform.Ifyoumakeeverybody’sheadtheexactsamesize(numerically),itwilllookstrangebecausepeoplehavedifferentproportionsthatneedtobeaccountedfor.

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Specs/Savingthe“Square”Photos• All“square”imagesshouldbecroppedto185pxby185px.• YoushouldconsiderusingPhotoshop’ssmartsharpenfiltertoadddefinitiontothis

image.Beingthatthisisalow-resimage,thesharpeningcanreallymakeadifference.• Beforesavingthisfile,makesurethatyourRGBcolorprofileissettosRGB.In

Photoshop,youcansetthisatEdit->ColorProfile.• WhensavingtheseimagesinPhotoshop,saveasJPG,quality80(or8dependingon

whatsaveinterfaceyouareusing).• Usethefollowingnamingconvention:

o Lastname_Firstinitial_Square(e.g.,"Smith_J_Square")• Enterthisfilenamenexttotheperson’snameinthespreadsheetprovidedbyGreat

Jakes.

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“Main”BioPortraits• Thiscroppingwillbeusedonthebiopageonly.• Thephotosmustbedeliveredat355pxx410px.• The“main”portraitsusethesamecropping/aspectratioasdothe“export”portraits.

Theyarejustlower-resolutionforscreenviewing.• Ideally,thesephotoswillbecroppedinauniformmanner(mid-chest)toachievesome

consistencyacrossbios.

Savingthe“Main”BioPortraits

• All“Main”imagesshouldbecroppedto355pxx410pxperthetemplateprovided.• YoushouldconsiderusingPhotoshop’ssmartsharpenfiltertoadddefinitiontothis

image.• Beforesavingthisfile,makesurethatyourRGBcolorprofileissettosRGB.In

Photoshop,youcansetthisatEdit->ColorProfile.• Usethefollowingnamingconvention:

o Lastname_Firstinitial_Main(e.g.,"Smith_J_Main")• Enterthisfilenamenexttotheperson’snameinthespreadsheetprovidedbyGreat

Jakes.