marketing l’oreal brandstorm carla bosa, marketing graduate 2009
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Marketing
L’Oreal brandstorm
Carla Bosa, Marketing graduate 2009
RMIT University©2008 Information Technology Services 2RMIT University©2010 2010 Career Advisers' Seminar 2
Overview
• Introduction
• Why marketing at RMIT?
• Industry based learning year
• Program benefits
• L’Oreal brandstorm competition
• My accomplishments
• Leading the way
RMIT University©2008 Information Technology Services 3RMIT University©2010 2010 Career Advisers' Seminar 3
Why marketing at RMIT?
• Highly regarded and recognised
• Renowned reputation in the business Industry
• Challenges students beyond the classroom
• Combines tertiary education with industry experience
RMIT University©2008 Information Technology Services 4RMIT University©2010 2010 Career Advisers' Seminar 4
Industry based learning (IBL) year
Objectives
• Provide insight into the marketing industry
• Gain industry experience
• Create a competitive edge
• Create practical understanding
RMIT University©2008 Information Technology Services 5RMIT University©2010 2010 Career Advisers' Seminar 5
Industry based learning (IBL) year
Outcomes:
• Adjust to corporate life
• Understand work ethics and expectations
• Gain an industry based understanding of the program
• Receive extended opportunities
RMIT University©2008 Information Technology Services 6RMIT University©2010 2010 Career Advisers' Seminar 6
Program benefits
• Real life problem-solving
• Lecturers/mentors
• University life
• Overseas opportunities
• Extra-curricular activities
RMIT University©2008 Information Technology Services 7RMIT University©2010 2010 Career Advisers' Seminar 7
L’Oreal brandstorm competition
• Dynamic marketing game
• Combines marketing theory and creativity
• Opportunity to compete globally
• Recognition from RMIT and local community
RMIT University©2008 Information Technology Services 8RMIT University©2010 2010 Career Advisers' Seminar 8
My Accomplishments
• Industry based learning year
• 2008 Australian L’Oreal Brandstorm competition
• 2008 Global L’Oreal Brandstorm competition
• Academic success
• Ambassador for RMIT’s marketing program
• Nominated for academic awards
• Employment opportunities
RMIT University©2008 Information Technology Services 9RMIT University©2010 2010 Career Advisers' Seminar 9
Leading the way
RMIT’s Bachelor of Business (Marketing) is a program of great opportunities, academic success and self-development.
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