marketing automatisation (artem daniliants)

MarketingAutomatisation

Artem Daniliants / LumoSpark

WTFis

marketing automatisation?

Marketing automation refers to software platforms and technologies designed for marketing

departments and organisations to more effectively market on multiple channels online (such as email,

social media, websites, etc.) and automate repetitive tasks.

Source: Wikipedia

Let's try an example

Scheduling social media

updatesEvery social media has a certain

"peak" times when updates receive the most amount of

attention.Source HubSpot

Let's automate it with Buffer

Video: YouTube Link

Let's kick it up a notch

Automating using IFTTT

Video: YouTube Link

Taking it further with Zappier

Video: YouTube Link

Email automation with MailChimp

Video: YouTube Link

Shopping Cart Abandonment

AdWords automation

Video: YouTube Link

Working with web hooks in Mailgun

Video: YouTube Link

<?php

if ($_SERVER['REQUEST_METHOD'] != 'POST') die ('No access');

require 'vendor/autoload.php';

use Mailgun\Mailgun;use Stichoza\GoogleTranslate\TranslateClient;use \DetectLanguage\DetectLanguage;

$mgClient = new Mailgun('MY-GREAT-API-KEY');$domain = "lumospark.com";DetectLanguage::setApiKey("YOUR-API-KEY");

$message_lang = DetectLanguage::simpleDetect($_POST['body-plain']);

if ($message_lang != 'ru'){ $tr = new TranslateClient($message_lang, 'ru'); $translated_msg = $tr->translate($_POST['body-plain']);}

if (isset($translated_msg)) $message=$translated_msg;else $message=$_POST['body-plain'];

$result = $mgClient->sendMessage($domain, array( 'from' => 'LumoSpark email processor <webhook@lumospark.com>', 'to' => 'Artem D. <artem@lumospark.com>', 'subject' => $_POST['subject'], 'text' => $message));

Doing it like big boys with Segment

Behaviour analysis for the masses

Setup warehouse (PostgreSQL/Amazon RedShift)

Connect data points

Identify users on siteanalytics.identify('727282937', { name: 'Artem D.', email: 'artem@lumospark.com'});

Track user key interactionsExample: 1 (JavaScript)

analytics.track('Landing page conversion', { contact_type: 'PPC AdWords free report', source: 'PPC landing page 1'});

Example 2 (PHP)

Segment::track(array( "userId" => "019mr8mf4r", "event" => "Purchased Item", "properties" => array( "revenue" => 39.95, "shipping" => "free" )));

Push data to other sources

Analyse data like a pro

select email, plan, sent_atfrom initech.identifieswhere email = 'bob@initech.com'

Returns following

Thank you!Contact me

Email: artem@lumospark.comTwitter: twitter.com/artemd

LinkedIn: fi.linkedin.com/in/artemdaniliants

Image credits→ https://blog.pusher.com/introducing-pusher-

webhooks/