marketing and pr about us marketing pr social media how you can help us

Marketing and PR

• About us• Marketing• PR• Social media• How you can help us

About UsThe PR and Marketing team is responsible for the brand and profile of

the charity – both public and internal.

• Nicola Ingledew, Marketing Manager• Katie Chappelle, PR & Media Manager• Adele Jenkins, Web Officer

Why is branding so important?

• Public perception • Reputation • Identity• Focus of all marketing efforts• Connect with target markets• Motivate• Create loyalty

Brand

•Consistency

•The cornerstone of our identity is the St John Cymru Wales logo, which brands all of

our activities

•The logo comprises the roundel and organisation name

•The two elements must always appear together

•The vertical format is the preferred usage, unless space restrictions apply.

•The logo must not be redrawn or modified in any way.

•Our primary colours are yellow, black and white.

•Branding guidelines are available on the intranet

2013 Highlights

•BabySafe films•First aid app•Case Studies

Marketing leaflets available

Materials Available

Regional Marketing Officers

• Brand champions in region• Responsible for collating data• Point of contact for marketing

information and updates• Assist with promotions

What is PR?• Sometimes more cost-effective than

advertising and...• ...can have more impact • Around 50% of the stories covered in

the media are the result of news releases

What makes a good news story?

• Human interest• Eye catching photography• Activities built around calendar events

and charity days• Mention of schools, partnerships or

events ‘local’ to media’s area • Positive relationships (with

organisations)

Examples

Why is PR important?• Raises awareness of the work that St

John Wales does • Raises the profile of the volunteers• Increases donations, training bookings,

volunteer numbers etc• Spreads positive messages

2014 PR Campaigns- Ideas

• First Aid for Sport• BabySafe• Restart your Heart• Charity Shop

Where do you fit in?

• Working together• PROs• Regular communication• Template press releases

Social media – what is it?

Social media revolution

•St John social media pages and The Pulse•Social media is now #1 activity on the web• Immediate response•News direct from the source•Friend recommendations•Engage with a younger generation of

supporters.

Basic rules

• Follow our social media guidelines• Keep it simple• Interact• Work with the official channels

Here to help If you need more advice on setting up a

Social Media account, or how to use the channels you have, talk to Adele Jenkins, Web Officer

web@stjohnwales.org.uk

Communicating with you• New weekly newsletter –

thoughts?• What are your preferred ways of

hearing from us?• What are you interested in

hearing about?• Any other comments/questions?

THANK YOU