marketing and pr about us marketing pr social media how you can help us
TRANSCRIPT
Marketing and PR
• About us• Marketing• PR• Social media• How you can help us
About UsThe PR and Marketing team is responsible for the brand and profile of
the charity – both public and internal.
• Nicola Ingledew, Marketing Manager• Katie Chappelle, PR & Media Manager• Adele Jenkins, Web Officer
Why is branding so important?
• Public perception • Reputation • Identity• Focus of all marketing efforts• Connect with target markets• Motivate• Create loyalty
Brand
•Consistency
•The cornerstone of our identity is the St John Cymru Wales logo, which brands all of
our activities
•The logo comprises the roundel and organisation name
•The two elements must always appear together
•The vertical format is the preferred usage, unless space restrictions apply.
•The logo must not be redrawn or modified in any way.
•Our primary colours are yellow, black and white.
•Branding guidelines are available on the intranet
2013 Highlights
•BabySafe films•First aid app•Case Studies
Marketing leaflets available
Materials Available
Regional Marketing Officers
• Brand champions in region• Responsible for collating data• Point of contact for marketing
information and updates• Assist with promotions
What is PR?• Sometimes more cost-effective than
advertising and...• ...can have more impact • Around 50% of the stories covered in
the media are the result of news releases
What makes a good news story?
• Human interest• Eye catching photography• Activities built around calendar events
and charity days• Mention of schools, partnerships or
events ‘local’ to media’s area • Positive relationships (with
organisations)
Examples
Why is PR important?• Raises awareness of the work that St
John Wales does • Raises the profile of the volunteers• Increases donations, training bookings,
volunteer numbers etc• Spreads positive messages
2014 PR Campaigns- Ideas
• First Aid for Sport• BabySafe• Restart your Heart• Charity Shop
Where do you fit in?
• Working together• PROs• Regular communication• Template press releases
Social media – what is it?
Social media revolution
•St John social media pages and The Pulse•Social media is now #1 activity on the web• Immediate response•News direct from the source•Friend recommendations•Engage with a younger generation of
supporters.
Basic rules
• Follow our social media guidelines• Keep it simple• Interact• Work with the official channels
Here to help If you need more advice on setting up a
Social Media account, or how to use the channels you have, talk to Adele Jenkins, Web Officer
Communicating with you• New weekly newsletter –
thoughts?• What are your preferred ways of
hearing from us?• What are you interested in
hearing about?• Any other comments/questions?
THANK YOU