marcus sheridan: how to use content to build your brand, business, and bottom line

How to Use Content Marketing to Build Your Brand, Your Business, and Your Bottom Line

By Marcus Sheridan,

www

.TheSalesLion.com

@TheSalesLion

#ContentFTW

@TheSalesLion

@TheSalesLion@DigitalSherpas #ContentFTW

This was me…

Who is the exception?• B2B• B2C• Local

• National• Product• Service

They askYou

answer@TheSalesLion@DigitalSherpas

MULCH

The most popular digital marketing model in the world today.

PriceProblems

Comparisons/Vs.The BestReviews

@TheSalesLion@DigitalSherpas #ContentFTW

$1,700,000.00

ROI anyone?

@TheSalesLion@DigitalSherpas #ContentFTW

You don’t want a fiberglass pool!

(problems)

In Google We Trust

The Power of Versus and Comparisons

The Power of “The Best,” Awards, and Reviews

#1 in the world…all because we bothered to answer every…single…question.

@TheSalesLion

30@TheSalesLion

@DigitalSherpas #ContentFTW

We have no idea how much information viewers will consume on our websites until we give it to them. NONE

@TheSalesLion@DigitalSherpas #ContentFTW

Content is the greatest sales tool

in the world. Period.

@TheSalesLion@DigitalSherpas #ContentFTW

www.TheSalesLion.com

Get the book. It’s awesome. It’s free. It will change your life.

Marcus1@thesaleslion.com