manlio sanna - iab italia · manlio sanna marketing director global principal ims health brand a...

Manlio SannaMarketing DirectorGlobal Principal IMS Health

Manlio SannaMarketing Director - Global Principal IMS Health

Manlio SannaMarketing DirectorGlobal Principal IMS Health

Grimbergen – un caso di successo di pianificazione Programmatic

Manlio SannaMarketing DirectorGlobal Principal IMS Health

Brand A

Corporate Strategy

Brand B Brand C

Franchise Strategy

Vision

CSF

1

CSF

2

CSF

3

Strategies

Promotional Channels

Digital

Tactics

Rep DTC

Vision

CSF

1

CSF

2

CSF

3

Strategies

Promotional Channels

Digital

Tactics

Rep DTC

Vision

CSF

1

CSF

2

CSF

3

Strategies

Promotional Channels

Digital

Tactics

Rep DTC

Prima...

Manlio SannaMarketing DirectorGlobal Principal IMS Health

Digital Strategy

Brand A

Corporate Strategy

Brand B Brand C

Franchise Strategy

Vision

CSF

1

CSF

2

CSF

3

Strategies

Promotional Channels

Tactics

Rep DTC

Vision

CSF

1

CSF

2

CSF

3

Strategies

Promotional Channels

Tactics

Rep DTC

Vision

CSF

1

CSF

2

CSF

3

Strategies

Promotional Channels

Tactics

Rep DTC

... Adesso

Manlio SannaMarketing DirectorGlobal Principal IMS Health

L’importanza dell’integrazione tecnologica

Copyright © 2016 IMS HEALTH

Manlio SannaMarketing DirectorGlobal Principal IMS Health

L’importanza dell’integrazione tecnologica

Copyright © 2016 IMS HEALTH

Manlio SannaMarketing DirectorGlobal Principal IMS Health

L’importanza della scelta degli asset di comunicazione su cui puntare

Background: ”Probably” e la campagna ”If Carlsberg did”

Manlio SannaMarketing DirectorGlobal Principal IMS Health

Carlsberg – Probably arriva a Euro 2016

Manlio SannaMarketing DirectorGlobal Principal IMS Health

Come il Digital può rilanciare altri marketing touchpoints