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June 4, 2014 - Budget Work Session Agenda Item #2
Subject Economic Development Corporation (EDC) Briefings None Contact and/or Presenter Information
Cheri Coryea, Neighborhood Services Director
Sharon Hillstrom, Bradenton Area Economic Development Corporation
Action Requested
Work session. No action required.
Enabling/Regulating Authority Background Discussion County Attorney Review Not Reviewed (No apparent legal issues) Explanation of Other Reviewing Attorney N/A Instructions to Board Records None Cost and Funds Source Account Number and Name Amount and Frequency of Recurring Costs
Manatee County Government Administrative CenterManatee Room, Fourth Floor
1:30 p.m. - June 4, 2014
Manatee County Government Administrative CenterManatee Room, Fourth Floor
1:30 p.m. - June 4, 2014
Bradenton Area Outreach Grant
2009 - 2014
Manatee County Board of Commissioners Approves Multi-Year $400,000 Outreach Grant
PROMOTE the Bradenton Area as a WORLD CLASS
BUSINESS destination to GROW jobs
and CREATE a more DIVERSE local ECONOMY.
Accelerate the pace and effectiveness of our outreach to the experts who influence business location decisions
Tactics Executed
Create A Business Brand For Manatee County
Business destination name should accurately describe the geography it represents and capitalize on a recognizable place name Consistency in messaging is important to avoid confusion Aligned with the place name used for tourism and the new CVB Naming options: Bradenton Area, Tampa South, Bradenton, Bradenton/Sarasota
Develop Relationships With Site Selection Consultants
Select Forums and Conferences: IAMC ( Austin, Salt Lake City) The Consultants’ Forum (Charleston), FPL Illumination (West Palm Beach) Team Tampa Bay Site Selection Consultant Missions: Chicago, Dallas and New York/New Jersey Contribute to the Florida Business Development Fund along with the opportunity to co-host special consultant events at consultant conferences with Enterprise Florida Develop Content Rich Profile on LinkedIn
North American Prospect Appointments
Contract with Business Development Consultants to Facilitate Appointments
with Key Decision Makers that Represent Companies with Expansion and/or
Relocation Plans:
2 Missions to Toronto
1 Mission to Montreal In Bound Prospect From Toronto In Bound Prospect From Illinois
International Trade Development
State Led Trade Mission to Brazil
Collaboration with Governor Scott and Gray Swoope
2 Local Companies Participated
GIS MAPPING & DATA CENTER
Website & Search Engine Marketing
Timely, relevant content Search Engine Optimization (SEO) Targeted Search Engine Marketing (SEM) 25-35 percent of our traffic will come from Google… it is still the Most popular search engine for business use. Ad placement based on our keywords & geographic location of user
Sports Performance Target Industry Analysis
The Bradenton Area is a prime destination that attracts
signature sporting events for world class competition, elite
athletes seeking optimal performance and global brands
pursuing R&D for sports performance related products,
technologies and therapies.
Video and Electronic Marketing
2 Sports Performance Videos
Port Manatee Video
The Bradenton Area Unique Selling Proposition Video
Manufacturing Facility Capital Investment: $50 million
AIR PRODUCTS
Global Headquarters Capital Investment: $30 million
FELD ENTERTAINMENT
International Prep School & Sports Training Institution Capital Investment: $197 million
IMG ACADEMY
Business Retention/Expansion
Formerly Orbeco-Hellige SCHOOL OF DENTAL MEDICINE
Business Relocation/Expansion
New South Biolabs
Relocation from Michigan 2011 Headquarters expansion 2014
62 BUSINESSES Expansions & relocations since 2009 MORE THAN 3,500 JOBS Projected through 2021 $1.8 BILLION WAGES From direct & indirect jobs projected through 2018 $467 MILLION CAPITAL INVESTMENT Projected through 2018
Let’s Capitalize on the Momentum
2014-2019
Proposed Tactics
Position the Bradenton Area as a Business Destination on a Regional, National and International Level
Bradenton Area EDC 3 Year Strategic Plan Visit Corporate Out of State Headquarters of Local Bradenton
Area Companies North American Prospect Appointments International Prospect Appointments Sector Focused Trade Shows and Conferences Outbound Site Selection Consultant Missions Recruit Target Companies in the Sports Performance Sector
In-Bound Site Selection Consultant Familiarization Tours Participate in State Led Trade Missions Membership in Relevant Economic Development Partner and
Trade Organizations
Position the Bradenton Area as a Business Destination on a Regional, National and International Level…
Digital Marketing
Search Engine Optimization Search Engine Marketing Outsource Social Media Target Sector Related Promotional Videos Develop Digital Ambassador Program
Marketing & Communications— Internal & External Audience
Sales Collateral Pieces Marketing Collateral Pieces Existing Business Retention/ Expansion Initiatives Earned Media
There are risks and costs to action. But they are far less than
the long range risks of
comfortable inaction.
John F. Kennedy
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