managing your digital profile: for students and professionals by mark wiedorn

Brand You:!!

Managing Your Professional Digital

Profile

Brand You:!!

Managing Your Professional Digital Profile

who am I?

Brand You: Managing Your Professional Digital Profile

mark.wiedorn@aauni.edu

774-082-188

Brand You: Managing Your Professional Digital Profile

cz.linkedin.com/in/markwiedorn/

http://about.me/markwiedorn

http://www.markwiedorn.com

workshops

Brand You: Managing Your Professional Digital Profile

“hands-on”

Brand You: Managing Your Professional Digital Profile

Friday, October 10

Brand You: Managing Your Professional Digital Profile

Saturday, October 11

Friday, October 24

www.linkedinforstudents.com

Brand You: Managing Your Professional Digital Profile

first a short story

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

41% of recruiters and HR professionals have rejected candidates based on information they found online.

Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...

Brand You: Managing Your Professional Digital Profile

Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...

...online screening a formal requirement of the hiring process.

Brand You: Managing Your Professional Digital Profile

Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...

In the United States, 89% of recruiters and HR professionals surveyed find it appropriate to consider professional online data when assessing a candidate

Brand You: Managing Your Professional Digital Profile

Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...

84% of them think it is proper to consider personal data posted online.

Brand You: Managing Your Professional Digital Profile

A positive Professional Digital Profile is important

what we will cover today

Brand You: Managing Your Professional Digital Profile

who this is for

Brand You: Managing Your Professional Digital Profile

build your LI profile and the core

of your Professional Digital

ProfileBrand You: Managing Your Professional Digital Profile

going forward:! !

PDP =!!

Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

first…some context:

Brand You: Managing Your Professional Digital Profile

last year

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

WhyWhat

How

last year

of Managing Your Professional Digital Profile

today

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Why

WhatHow

this year

of Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

did you like what you found?

Brand You: Managing Your Professional Digital Profile

now look as if you were

considering you for a job

Brand You: Managing Your Professional Digital Profile

still look good?

Brand You: Managing Your Professional Digital Profile

how much of your Digital Profile can you control- 100%?

Brand You: Managing Your Professional Digital Profile

how much of your Digital

Profile can you influence?

Brand You: Managing Your Professional Digital Profile

controlinfluence

Brand You: Managing Your Professional Digital Profile

we should do all we can to influence our

PDP influence

Brand You: Managing Your Professional Digital Profile

what does it take? time

Brand You: Managing Your Professional Digital Profile

effortplanning

Brand You: Managing Your Professional Digital Profile

effortplanning

time

Brand You: Managing Your Professional Digital Profile

today will touch on what we can do to influence

our !

Professional !

Digital!

Profile!

Brand You: Managing Your Professional Digital Profile

google yourself as if you

were being considered for a

job/internship!

take-away 1:

Brand You: Managing Your Professional Digital Profile

Why

What

How

How

Brand You: Managing Your Professional Digital Profile

Why

What is at the core your PDP?

Brand You: Managing Your Professional Digital Profile

the core

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

build your Professional Digital Profile around LinkedInbuild your Professional Digital Profile around LinkedIn

Brand You: Managing Your Professional Digital Profile

what about

students?

Brand You: Managing Your Professional Digital Profile

“I don’t have any job

experience”

Brand You: Managing Your Professional Digital Profile

just as important

Brand You: Managing Your Professional Digital Profile

“what do you have?”

Brand You: Managing Your Professional Digital Profile

courses, projects, papers, interests,internships, goals,

activities, clubs, presentations,

Brand You: Managing Your Professional Digital Profile

…recommendations, software knowledge,

personality , enthusiasm, a desire to learn, energy

Brand You: Managing Your Professional Digital Profile

courses, projects, papers, interests,internships, goals,

activities, clubs, presentations, recommendations, software

knowledge, personality , enthusiasm, a desire to learn,

energy…

Brand You: Managing Your Professional Digital Profile

these are all good things that prospective employers are

interested in

Brand You: Managing Your Professional Digital Profile

all of these can and should form the content and

foundation of your LinkedIn profile

Brand You: Managing Your Professional Digital Profile

content and foundation of your LinkedIn profile

Brand You: Managing Your Professional Digital Profile

take-away: always have a link/badge to your LinkedIn profile

in your email signature

Brand You: Managing Your Professional Digital Profile

here is an example of a good student profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

visuals are

important

Brand You: Managing Your Professional Digital Profile

take-away: join and use slideshare

Brand You: Managing Your Professional Digital Profile

its owned by LinkedIn

very easy to add visual

content

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

visuals add a

personal touch

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

students can have excellent and

engaging professional

profiles

Brand You: Managing Your Professional Digital Profile

one last LinkedIn take-away…

Brand You: Managing Your Professional Digital Profile

join groups

Brand You: Managing Your Professional Digital Profile

Brand You: Managing Your Professional Digital Profile

why?

Brand You: Managing Your Professional Digital Profile

you can contact (and connect with) members

of the group directly through LinkedIn..even if

not directly connected with them..

Brand You: Managing Your Professional Digital Profile

a good way to build up your number of contacts

Brand You: Managing Your Professional Digital Profile

build your Professional Digital Profile around LinkedIn

what else should be a part of your

PDP?

Brand You: Managing Your Professional Digital Profile

youtube

slideshare

your website

about.me

Why

What

How

Brand You: Managing Your Professional Digital Profile

WHEN?

Why

What

How

Brand You: Managing Your Professional Digital Profile

NOW

Brand You: Managing Your Professional Digital Profile

effortplanning

time

workshops

Brand You: Managing Your Professional Digital Profile

www.linkedinforstudents.com

Thank You for your attention

Brand You: Managing Your Professional Digital Profile

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Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...

core image: slides 41,42

OnLine Reputation: slides 10-14

CREDITS: