managing the crowd- hbr article

MANAGING THE CROWD

PRESENTATION BY :ABHISHEK KYAL

+ SOURCING=

Crowd sourcing is the process of getting work done, usually online, from a crowd of people.

CROWDSOURCING

• Accelerate Innovation

• Share Ideas

• Re-invent Business Model

• Engage Consumers or Citizens

• Save Cost

• Increase Efficiency

WHEN AND HOW TO CROWD SOURCE

THERE ARE FOUR MAIN APPROACHES TO CROWD SOURCING

ONTESTOLLABORATIVE COMMUNITIESOMPLEMENTORS

&LABOUR MARKET

TO TAKE THE FULL ADVANTAGE OF CROWD-POWERED INNOVATION , WE NEED TO UNDERSTAND WHAT KIND OF PROBLEMS, BENEFITS CROWDS CAN OUTPERFORM FOR CERTAIN TYPES OF PROBLEMS

PURPOSE CHALLENGES BEST USE

GENERATING SOLUTION TO COMPLEX PROBLEM

THROUGH LARGE SCALE AND

DIVERSE INDEPENDENT

IDENTIFY THE PROBLEM CROWD CAN

HANDEL AND THE PROBLEM MUST BE

GENERAL

HIGHLY CHALLANGING

TECHNICAL, ANANALYTICAL, CREATIVITY OR

ASTHETIC PROJECTS

CONTESTS

WIKI,OPEN-COLLABORATION

PROJECT,FAQ’s,

LACK OF SHARED CULTURE AND

COHESIVENESS, MAKING HARDER TO

CONTROL,INTELECTUAL PROPERTY CANNOT BE

PROTECTED

AGGREGATING A LARGE NO OF

DIVERSE CONTRIBUTION INTO A VALUE CREATING

WHOLE

COLLABORATIVECOMMUNITIES

PURPOSE CHALLENGES BEST USE

ENCOURAGING INNOVATIVE

SOLUTION TO USERS DIFF. PROB. WITH

YOUR CORE PRODUCT

TECHNOLOGICALLY DAUNTING TO PROVIDE ACCESS AND INF. IN THE CORE PRODUCT WHILE

PROCTECTIN TOUR ASSETS

OPEN OPERATIONAL,PRODUCT,CONTENT

MASHUP,APPS.

WELL-ESTAB CATEGORIES OF WORK

CAN BE DESCRIBED AND EVELUATED,HUMAIN COMPUTATION AND

REPEATED TASK

IDENTIFYING WHICH PROB TO FARM OUT

AND WHO IN THE ORG.WILL LABOUR POOL IS DIFFICULT.

EFFICIENTLY AND FLEXIBLY

MATCHING TALENT OR DISCRETE TASK.

COMPLEMENTORS

LABOR MARKETS

CO-RELATION

Co-creation is a form of ECONOMIC STRATEGY that emphasizes

the generation and ongoing realization of mutual Company-Customer value. It views markets as platforms for firms and active customers to share , combine and renew each other's resources and capabilitiesto create value through new forms of interaction, service and learningmechanisms.

IDENTIFY LARGE PROBLEM

DEVELOP HYPOTHESES

CONDUCT EXPERIMENT TO TEST HYPOTHESES

CONTINIOUSLY GENERATE NEW INSIGHTS FROM DATA

LEARN BY

“LISTENINGLOUDELY”

REALIGNTHE

CROWD

BE OPENIN THEWAYSTHAT

MATTERS

THREE APPROACHES BY TED