making web2.0 work @ work

Making Web2.0 Work @ Work

Stephen M. Jordanstephenmjordan@gmail.com

Who am I? Why am I here?

To Friends and Family:Stephen Jordan: Boston native, San Diego resident, loyal friend

and raging “Californiaphile”

At Work:Steve Jordan: innovation and collaboration technologist in Fortune 50, IT manager, open

source proponent, web2.0 evangelist

On the Web:“Junkfish Jordan”: adventure

junkie, blogger, fisherman, naturalist and video podcaster

extraordinaire

Why three personas? Because effectively using social media inside the workplace requires understanding how, when, and why it is used outside!

First, let’s make sure we’re

on the same page.

Accept it! The world is changed.

But don’t take their word for it….

Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter. There are NO barriers to entry!

“All I ever needed to know I

learned found in Kindergarten on the

internet”

Knowing how to find information in today’s world is perhaps more important than actually knowing it.

What do we need to know?

In A Study in Scarlet, Sherlock Holmes claims he does not know that the Earth revolves around the sun, as such information is irrelevant to his work. Directly after having heard that fact from Watson, he says he will immediately try to forget it. He says he believes that the mind has a finite capacity for information storage, and so learning useless things would merely reduce his ability to learn

useful things.

In the workforce, what we need to know and need to seek varies by individual. Having the right blend of expertise is key for any enterprise!

Are ongoing debates a thing

of the past?

In today’s climate, knowing how

to find information

can be more important than actually

knowing it

Knowledge is a valuable asset of an employee, while web2.0 fluency is a valuable skill.

People are willing to give knowing

they’ll* get in the end.

*Individual or society

“This would never fly at

my company!”

“People will waste their time”

“I need to see an ROI on it”

“It is too risky to try”

“We don’t need it”

“What is the ROI on

email?”

You have to get beyond the hype and manage expectations.

“OK, I get it, eyes wide open,

now…”

(Get on with it!)

“There is no one size fits all”

+

+ +

+

I need..

I need..

Who can help

with..

I know a guy..

I need to

meet...Who has

done..

“Someone in my social network

knows the answer, or knows

someone who knows the answer”

Expertise locationRecruiting Engagement

What can you

possibly do with

only 140

characters?

Tap into the

wisdom of

crowds using

web software

Distance from the problem

Num

ber

of id

eas

Web software unlocks

the value in the

long tail of ideas

Internet search has been

obliterated by the power of

“Wiki Math”

The Power of One

Competition gives way to collaboration around a single entry

Keys to Wiki Success

Audit trail

Ease of entry

Links and categories

TLC

Avoid Wiki Sprawl

Imitation is the

sincerest form of

flatteryIf you see a wiki page you like, just click “Edit”, copy the text, paste it into your page, and change what you need to.

From despair.com

Why Blog at Work?

• Web format

• Comments

• Searchable

• RSS/Alerts

• Content “buried”

• Permissions• Not “social”

Conference recaps Technical “How To”

Position PapersLiterature Reviews

Leader Perspectives

Research Papers• Linear• Content

“buried”• Fragmented

commentary

• No commentary

• Content “buried”

• Permissions• Client needed

Blogs are social with no barriers to entry.

Blogs attract followers who join the conversation (RSS!)

Over time, everyone is an author!

Blogs offer context and

opinion about information.

“There is no one size fits all”

+

+ +

+

The toughest

step in life is the first one

Find an

Evangelist to be a pest!

And…

(Get on with it!)