making web2.0 work @ work
TRANSCRIPT
Who am I? Why am I here?
To Friends and Family:Stephen Jordan: Boston native, San Diego resident, loyal friend
and raging “Californiaphile”
At Work:Steve Jordan: innovation and collaboration technologist in Fortune 50, IT manager, open
source proponent, web2.0 evangelist
On the Web:“Junkfish Jordan”: adventure
junkie, blogger, fisherman, naturalist and video podcaster
extraordinaire
Why three personas? Because effectively using social media inside the workplace requires understanding how, when, and why it is used outside!
First, let’s make sure we’re
on the same page.
Accept it! The world is changed.
But don’t take their word for it….
Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter. There are NO barriers to entry!
“All I ever needed to know I
learned found in Kindergarten on the
internet”
Knowing how to find information in today’s world is perhaps more important than actually knowing it.
What do we need to know?
In A Study in Scarlet, Sherlock Holmes claims he does not know that the Earth revolves around the sun, as such information is irrelevant to his work. Directly after having heard that fact from Watson, he says he will immediately try to forget it. He says he believes that the mind has a finite capacity for information storage, and so learning useless things would merely reduce his ability to learn
useful things.
In the workforce, what we need to know and need to seek varies by individual. Having the right blend of expertise is key for any enterprise!
Are ongoing debates a thing
of the past?
In today’s climate, knowing how
to find information
can be more important than actually
knowing it
Knowledge is a valuable asset of an employee, while web2.0 fluency is a valuable skill.
People are willing to give knowing
they’ll* get in the end.
*Individual or society
“This would never fly at
my company!”
“People will waste their time”
“I need to see an ROI on it”
“It is too risky to try”
“We don’t need it”
“What is the ROI on
email?”
You have to get beyond the hype and manage expectations.
“OK, I get it, eyes wide open,
now…”
(Get on with it!)
“There is no one size fits all”
+
+ +
+
I need..
I need..
Who can help
with..
I know a guy..
I need to
meet...Who has
done..
“Someone in my social network
knows the answer, or knows
someone who knows the answer”
Expertise locationRecruiting Engagement
What can you
possibly do with
only 140
characters?
Tap into the
wisdom of
crowds using
web software
Distance from the problem
Num
ber
of id
eas
Web software unlocks
the value in the
long tail of ideas
Internet search has been
obliterated by the power of
“Wiki Math”
The Power of One
Competition gives way to collaboration around a single entry
Keys to Wiki Success
Audit trail
Ease of entry
Links and categories
TLC
Avoid Wiki Sprawl
Imitation is the
sincerest form of
flatteryIf you see a wiki page you like, just click “Edit”, copy the text, paste it into your page, and change what you need to.
From despair.com
Why Blog at Work?
• Web format
• Comments
• Searchable
• RSS/Alerts
• Content “buried”
• Permissions• Not “social”
Conference recaps Technical “How To”
Position PapersLiterature Reviews
Leader Perspectives
Research Papers• Linear• Content
“buried”• Fragmented
commentary
• No commentary
• Content “buried”
• Permissions• Client needed
Blogs are social with no barriers to entry.
Blogs attract followers who join the conversation (RSS!)
Over time, everyone is an author!
Blogs offer context and
opinion about information.
“There is no one size fits all”
+
+ +
+
The toughest
step in life is the first one
Find an
Evangelist to be a pest!
And…
(Get on with it!)