making rotary relevant

2016Rotary Serving Humanity ConferenceWelcome Rotary All Stars!

A Journey into

Membership

Rotary Serving Humanity

Seminar

August 13, 2016

Grandfather and a

few Rotary friends

with Calvin

Coolidge

The “Greatest”

Generation:

joining and doing

Rotary in the 1920’s

Father bowled in a Rotary

league in a second meeting

each week dedicated to

fellowship

The “Silent” Generation:

following their parent’s

footsteps.

Rotary in the 1950-60’s

Boss: “You need to join

Rotary—you’ve got

problems in your

community…”

“Baby Boom”

Generation:

“How does it help ME?”

Rotary in 1985

My chance to change Rotary

as PRESIDENT:

* All new committee chairs

* All new ideas

* “Going back to basics” to

build membership

Generation X:

“No thanks.”

Rotary in 2000

Harvard Study, 2001

By Robert Putnam

• First effort to explore civic

engagement

• Data-driven explanation of

changes from 1920 to 2000

• Used by Leadership Jax,

Duke Divinity School, other

volunteer groups

What CHANGED??

Volunteering changed. Each generation is less engaged.

Member of Group

1900 1970Year of Birth

Baby

BoomGen XGreatest Silent

8”Bowling Alone” Study, Putnam, 2000

Vote for President

Read Newspaper

“Can trust people”

Work on community project

190

0

197

0Year of Birth

Fewer people in each generation engage in their community.

OLD:

“Build a beautiful

church and

people will want

to join it”

NEW

“Create value to attract and

RETAIN volunteers”

The 1920’s model doesn’t work

2006 AmeriCorps Study with 2004 Census Data

Baby B

oom

ers

Gen X

“Mill

ennia

ls”

(Gen Y

)

11

Good News! The new generation wants volunteering.

Millennials born

1982-2000

Learned

volunteering; want

to continue…

….in their own way

• Fewer formal meetings

• Team approach to leadership

• facebook/Sharepoint: Work smarter

• Shorter commitments

• Want mentoring

• Want full ENGAGEMENT (not token

membership) so they learn and grow fast

8/14/2016 12

Organizations will have to change

• Rotary publishes findings from Rotary Brand Study:

“LEADERS…..CONNECTING….to take ACTION in our

communities”

• Two new wild ideas create membership growth

The Artie Lama:

“Create Value to

be Relevant”

Braveheart George:

“Retention”

Rotary in 2013: Three big Rotary developments

Rotary in 2016: Flexibility so clubs can adapt

Rotary Council of Legislation allows clubs to change:

• Simplified definition of “Rotarian”

• Relaxed (or tightened) Attendance rules

• Meetings two times/month

• E-meetings mixed with regular meetings

• Rotaractors as Rotarians

Where to start to improve retention?

• May 2016 Survey

gives feedback on

Member Satisfaction

• 56 of 61 clubs had

enough responses

• 33 clubs had over

50% response rate!

5

23

33

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Response Rate

Clubs with Good Response Rates

<minimum meet minimum >50%

SO…Why focus on SATISFACTION?

Is it really important?

Does a Highly Satisfied

Rotarian look this?

Or like this?

About 60% of D6970 is HIGHLY Satisfied

Those “HIGHLY Satisfied” with

their club:

99% plan to stay 2+ years

92% feel strongly welcomed

by their club

88% feel that they are strongly

encouraged to participate

87% feel strongly that service

is effective

What do “Satisfied” Rotarians feel?

Those merely “Satisfied” with their

club:

84% plan to stay 2+ years (vs.99%)

59% feel strongly welcomed by

their club (vs.92%)

52% feel strongly that they are

encouraged to participate (vs.88%)

46% feel strongly that service is

effective (vs.87%)

Clubs differ greatly in satisfaction

District

Average

Highest Club Lowest Club

Very

Satisfied

59% 94% 0%

Dissatisfied

(both

categories)

5% 0% 30%

60% of D6970 members feel they are “Highly Satisfied

with their club”, but clubs vary from 94% to 0%

DISsatisfaction is 5%, overall, but

ranges up to 20-30% in a few clubs

Feeling welcomed is most related to Satisfaction

77% of D6970 members feel “Warmly

Welcomed”, but clubs vary from 100% to 43%

District

Average

Highest Lowest

Agree

Strongly

77% 100% 43%

Disagree

(both

categories)

1% 0% 13%

77%

0%

20%

40%

60%

80%

100%

District Average

77% of D6970 Feel Very Welcomed

%StrongDisagree %Disagree

%Agree %StrongAgree

Feeling encouraged to participate is also key to a vibrant club

72% of D6970 members agree strongly that “I feel encouraged

to Participate”, but clubs vary from 100% to 30%

District

Average

Highest Club Lowest Club

Agree

Strongly

72% 100% 30%

Disagree

(both

categories)

2% 0% 14%

77%

0%

20%

40%

60%

80%

100%

District Average

77% of D6970 Feel Very Welcomed

%StrongDisagree %Disagree

%Agree %StrongAgree

Why People Join Rotary….

……..and Why They Stay

What does it mean for your club?

Your club may need to appeal to a variety of types:

• New members who tend toward Networking/Service;

• Existing members who tend toward

Service/Fellowship

You probably need to appeal to all three areas.

CONCLUSION:

Know what Rotary offers to help,

like “Rotary Means Business”

You can get ideas how to tackle these issues in other sessions today

How to attract new members.

How to attract younger and

more diverse members

How to use the COL changes

to make your club relevant

How to engage members.

Questions?

Give us a call if we can help:

District Membership Co-Chairs

Mike Darragh – mikehdarragh@gmail.com

Russ Miller - pdgruss@lazyscape.com

Your Assistant or Area Governors

Zone Rotary Coordinator team -

art.macqueen13.14@gmail.com

We Want To Hear From You about each session today!

On your mobile device, go to:

http://bit.ly/rotaryallstar

Please like us too!

Rotary District 6970

Thank You

70% of D6970 members bring guests

Almost 30% of D6970 Rotarians have

invited NO guests this year (red bar)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

New Smyrna Beach Dist%

# of Guests Brought by Member Last Year

% of Members Inviting Guests

0 1 2 3 4+

MEMBER ATTRACTION

Less RED and more GREEN on

chart means club members invite

more guests

WOW-Here’s how your club satisfies members

More Green is good; Red is bad

83%

59%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

New Smyrna Beach District Average

D6970 Averages 59% Very Satisfied

%HiDissatisfied %Dissatisfied %Satisfied %HiSatisfied

So what can we do to satisfy members better?

Very Satisfied:

91% feel very Welcome-91%

88% feel very encouraged to participate

87% feel Service is very effective

78% feel leaders listen very well

65% feel very well informed

Dissatisfied:

56% feel leaders don’t listen