making profitable websites faster and easier than you ever thought possible! tweet #moneysites if...

Making Profitable Websites

Faster and Easier than You Ever Thought Possible!

Tweet #moneysites if you’re excited to learn about how to create profitable sites with 10 times less work than your competition!

Who is this guy?

What This Call Is About - $$$

Before

•1 Page Niche Sites

•5 Page Niche Sites

Now

•“SEO is dead”

•“Niche Sites are Dead”

•“Build 1000 Page Authority Sites”

The Futu

re

•The Semantic Web

•The Future of Search

What This Call Is About - $$$

Before

•1 Page Niche Sites

•5 Page Niche Sites

What This Call Is About - $$$

Now

•“SEO is dead”

•“Niche Sites are Dead”

•“Build 1000 Page Authority Sites”

What This Call Is About - $$$

The Futu

re

•The Semantic Web

•The Future of Search

The Problem is The Solution

• The Problem– Tiny niche sites don’t work like they used to

because of our Panda and Penguin environment– Giant authority sites take too long and too much

expense to build on speculation• The Solution– Build a portfolio of sites quickly and easily that are

larger than niche sites and, if successful, can grow into authority sites

Build a Site With 10x Less Work

Build a Site With 10x Less Work

• Niche Selection in 2 Minutes Flat

Build a Site With 10x Less Work

• Niche Selection in 2 Minutes Flat• Semantic Keyword Research

Build a Site With 10x Less Work

• Niche Selection in 2 Minutes Flat• Semantic Keyword Research• Keyword Research

Build a Site With 10x Less Work

• Niche Selection in 2 Minutes Flat• Semantic Keyword Research• Keyword Research• Analysis & Grouping

Build a Site With 10x Less Work

• Niche Selection in 2 Minutes Flat• Semantic Keyword Research• Keyword Research• Analysis & Grouping• Semantic Site Architecture

Effects of Semantic StructureChanging URL structure from

MySite.com/open-cellulose-foam toMySite.com/foam-types/open-cellulose-foam

Started making changes on August 7th – starting position #82 Reached top of SERPs on August 13th – ranking #1

Selecting a Niche

Selecting a Niche

• 2 Methods:

Selecting a Niche

• 2 Methods:– Be an Expert in Something

Selecting a Niche

• 2 Methods:– Be an Expert in Something– Leverage Billion Dollar Companies’ Work

Selecting a Niche

The Amazon 2-Minute Cheat

Selecting a Niche

The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List:

http://amzn.to/1e2cMcB

Selecting a Niche

The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List: http://

amzn.to/1e2cMcB2. Pick an evergreen market like hobbies,

fitness, business & money, or relationships.

Selecting a Niche

The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List: http://

amzn.to/1e2cMcB2. Pick an evergreen market like hobbies,

fitness, business & money, or relationships.3. Pick a subcategory

Selecting a Niche

The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List: http://

amzn.to/1e2cMcB2. Pick an evergreen market like hobbies,

fitness, business & money, or relationships.3. Pick a subcategory4. Pick a best seller

Selecting a Niche

The Amazon 2-Minute Cheat

That’s It!

Selecting a Niche

The Amazon 2-Minute Cheat

That’s It!

Let’s go live…

Semantic Keyword Research

Semantic Keyword Research

Semantic Keyword Research

Finding Relations Between Meanings

Semantic Keyword Research

Finding Relations Between Meanings

Not relations between words

Semantic Keyword Research

Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?”

Semantic Keyword Research

Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?”

Nothing!

Semantic Keyword Research

Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?”

Nothing!But we know the meaning of 60 minutes is a news show that does a lot of interviews.

That’s a semantic relation.

Semantic Keyword Research

So… How do we find relations of meaning that we can build our site around?

Semantic Keyword Research

So… How do we find relations of meaning that we can build our site around?

1. Back to Amazon2. The Top 10 Search

Semantic Keyword Research

So… How do we find relations of meaning that we can build our site around?

1. Back to Amazon2. The Top 10 Search

Let’s go live…

Keyword Research

Keyword Research

Once we have discovered some semantic relations we can use keyword tools to dive into each piece.

Keyword Research

Once we have discovered some semantic relations we can use keyword tools to dive into each piece.

There are many tools that will do the job, but I prefer Long Tail Pro Platinum – I will show you why…

Keyword Research

Keyword Research

Keyword Research

The Process:

Keyword Research

The Process:1. Enter set of 3 semantically related keywords

Keyword Research

The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner

Keyword Research

The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner3. Repeat through all your semantically related

topics

Keyword Research

The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner3. Repeat through all your semantically related

topics4. Narrow results to 500 to 10,000 monthly

searches

Keyword Research

The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner3. Repeat through all your semantically related

topics4. Narrow results to 500 to 10,000 monthly

searches5. Pull Keyword Competitiveness

Analysis & Grouping

Once we have our keyword results from the Keyword Research step, export to excel for analysis & grouping.

Analysis & Grouping

Analysis & Grouping

Analysis – Determine SEO Value of each keyword

Analysis & Grouping

Analysis – Determine SEO Value of each keyword

AdSense SEOV = Searches*35%*5%*CPC*68%

Analysis & Grouping

Analysis – Determine SEO Value of each keyword

AdSense SEOV = Searches*35%*5%*CPC*68%

Grouping – group keywords by silo topic and subpage topic

Analysis & Grouping

Semantic Site Architecture

Semantic Site Architecture

Case Study

• Attendee fashion example…

Case Study

Case Study

Case Study

Case Study

Case Study

• "top 10" searches to consider:• best hair style for your face (3x)• best sunglasses for your face• best jewelry for your face (2x)• best necklines for your face (2x)• best clothes for your body shape• best handbag for your body shape (2x)• look better in photos based on your body type

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Semantic Relations -> Hair Style Silo Keyword Research

Hair style for round faceHair for square faceHair for long faceHair for oval faceBlunt cutBob cutThin hair styles

Case Study

Hair Style Silo Results

Page 1: Short wavy hairstylesSEOV: $1,599 Avg KC: 29 KWs: 26

Page 2: Hair styles for fine hairSEOV: $1,008 Avg KC: 32 KWs: 9

Page 3: Medium hair stylesSEOV: $780 Avg KC: 31 KWs: 13

Page 4: Long hair stylesSEOV: $719 Avg KC: 31 KWs: 9

Page 5: Hair styles for round facesSEOV: $436 Avg KC: 30 KWs: 18

Page 6: Hair styles for thin hairSEOV: $426 Avg KC: 31 KWs: 7

Page 7: Haircuts for long facesSEOV: $246 Avg KC: 31 KWs: 10

Page 8: Hair styles for thick hairSEOV: $236 Avg KC: 27 KWs: 3

The Result

1. A semantically integrated site plan

The Result

1. A semantically integrated site plan2. To create deep content targeting low

competition markets

The Result

1. A semantically integrated site plan2. To create deep content targeting low

competition markets3. With multiple supporting keywords

The Result

1. A semantically integrated site plan2. To create deep content targeting low

competition markets3. With multiple supporting keywords4. And a ready-made, diverse link building plan

Resources

1. Amazon Best Sellers - http://amzn.to/1e2cMcB2. “top 10 <market>” or “forum <market>” searches3. Long Tail Pro - http://bit.ly/ltpplatinum4. Excel Template - http://bit.ly/xlstemplate