tweet success
DESCRIPTION
Presented at the Florida Association of Realtors' Annual Conference, 2011 in Orlando FL. Covers 10 tips that will help you incorporate Twitter into your real estate business plan. Lesley Lambert, social media trainer and speaker can be found on Twitter at twitter.com/LesleyLambert.TRANSCRIPT
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TWEET SUCCESSLESLEY LAMBERT
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ARE YOU ON TWITTER?
DO YOU HAVE A BUSINESS PLAN FOR TWITTER?
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PERSONA & VOICE
1
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• Tweeting as a business vs. an individual
• Remember your legal and ethical guidelines
• Determine your goals
• Be YOU!
PERSONA & VOICE
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PROFILE & PICTURE2
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• Faceless = friendless
• Current and friendly
• Complete
• Unique and memorable
PROFILE & PICTURE
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TARGET
3
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• What is your ultimate goal?
• Who do you hope to meet?
• Geographical vs niche
• Tools to use: twellowhood.com, search.twitter.com twitterlocal.com
• Hashtags
TARGET
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FOLLOW ME4
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• You follow them, now how do you get them to return the favor?
• Say hello!
• Hashtags - yes, again!
• Share information of use
• Ask
FOLLOW ME
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CONVERSATION
5
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• Not a one-way stream
• Open conversation, public dialogue
• Being seen - use @ and hashtags.
• Be bold and engaging
• Common interests, events, questions and answers
• Share
CONVERSATION
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GIVE BEFORE YOU GET6
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• Share other businesses and individuals links
• Retweet
• Offer assistance and information
• Give local tips
• Follow Friday
• Klout +
GIVE BEFORE YOU GET
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FACE TO FACE
7
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• Take the conversation off-line
• Tweetups
• Lunch
• Local events
• Foursquare and Gowalla check-ins combined with Twitter
FACE TO FACE
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FREQUENCY8
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• How much is too much?
• How much time should you spend?
• Scheduled tweets
FREQUENCY
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PERMANENT RECORD
9
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• Archived forever
• Deleted tweets
• Range and reach
• Professional and ethical
PERMANENT RECORD
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SPOKES AND HUB10
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• Twitter as a spoke
• What is the hub?
• Use your spoke to drive potential clients to the hub
• Call to action
SPOKES AND HUB
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@LesleyLambert
QUESTIONS AND ANSWERS