making price spy famous

Brief: Make international brand

Prisjakt.nu famous in the UK.

www.pricespy.co.uk

PriceSpyUK

@PriceSpyUK

PriceSpyUK

We designed a long-term strategy of combined

PR and social marketing with the key focus on 'shopping intelligence'

We analysed in house data and surveys to create engaging and interesting stories

We looked at trends, analytics and addressed

real issues in the industry

Whether discussing Violent Video Games or The Fittest UK City, we had it covered, reaching the people that mattered

Social media channels further promoted these stories and built engagement through

entertaining posts and bespoke apps

We created a Twitter account to engage

with key influencers and build a community

And, starting from the ground up, created a

Facebook and Pinterest page to educate audiences about

PriceSpy functionality

We worked closely with PriceSpy to reward fans and

incentivise engagement

We contacted influential media partners to target

existing, relevant databases of potential fans

With that strong base, it was time to initiate

the first of many campaigns

We sought to find the public face of ‘PriceSpy UK’ in the form of the Gadget Guru

We had over 400 entries, which were refined to a Top 10

And opened to a public vote

We held interviews in person and via Skype

with candidates

The Gadget Guru blog was launched in January 2014

We think it's pretty awesome. http://gadgetguru.pricespy.co.uk

And we have much, much more in store