magnolia 5 magnolia conference 2012 keynote
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Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Welcome#mconf12 #magnolia5
1Photo © Boris Kraft. All Rights Reserved
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.12
We are Growing.Magnolia outpaces the industry
Photo © Boris Kraft. All Rights Reserved
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Consolidated Statement
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0
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2009 2010 2011 2012 Estim.
7.5
5.2
3.4
2.73.2
2.4
1.30.9
Mill
ion
CH
F
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Selected new Clients
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Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Selected new Partners
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Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Magnolia in 2012
6Photo © Boris Kraft. All Rights Reserved
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Simplicity on an Enterprise Scale
7Photo © Boris Kraft. All Rights Reserved
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Transformations
8Image http://topwalls.net/3d-girls-butterfly-green-hair/
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Manage your Presence, not your Content
9Image: http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.10
Virtual Presence Management
Integration CMS Publishing
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
CMS: UI for a Set of Core Services
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repository storage
publishing / STK
scalability
security
data import / caching
observation
workflow / BPM
… (many more)
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Integration
Spring Integration: Blossom
Grails Integration: Maglev
Java Platform
Data Module, Importer
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Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Multi-Channel Publishing
STK
• Web Templates –�Desktop• Mobile Templates – Tablets, Smartphones
Many others
• Newsletter• Point of Sales• Mobile Apps• …
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Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Another Transformation: Mobile Revolution
14Image http://cdnblog.catchpoint.com/wp-content/uploads/2011/10/worlds_busiest_airport_wallpaper_abxho1.jpg
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Mobile knowledge workers currently account for more than 60% of the total
workforce in Brazil, Germany, India and Japan and more than 70% of the total
workforce in the United StatesInfotrends Jan 2011
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Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Mobile applications will drive major transformation in the way businesses
operate by delivering … relevant information to employees and customers
Gartner:�“Effects of Mobility on Information Management”
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Montag, 10. September 12
Mobile Professionals
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Security
Provisioning
BYODUsability
AppsHtml5
Maintenance
Multi-Device Support
Mobile Challenges
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IntegrationCost
Training Productivity
Enterprise App Store
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
(Apple's iPad is)�changing user expectations for how they interact with
their content management systems Gartner: “Tablets and Smartphones Are Changing How Content Is Created,
Consumed and Delivered”
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Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
How to Handle the Mobile Revolution
19image http://2.bp.blogspot.com/_ZTnGNlVsdM8/TKH6-TeNqwI/AAAAAAAAAfA/OwZp2h91IF4/s1600/Rubik_cube.jpg
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
How do other vendors deal with it?
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native apps
frameworks to bridge mobile OS’s
not full CMS functionality
inconsistent UI’s
adding three different editors so they can claim they now have an easy to use UI
status quo not satisfying
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
What if…?
21Image: http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Apps would benefit from…
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repository storage
publishing / STK
scalability
security
data import / caching
observation
workflow / BPM
… and many more core services Magnolia offers
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.23
Revisit VPM
Integration CMS Publishing
Montag, 10. September 12
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Revisit VPM
Integration CMS Publishing
Apps
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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.25
What Else Do We Want?
simplicity of iOS interaction paradigmyou want the same CMS on all devicespersonalized, task-based appsreduce complexityhtml5 - device independentyou want to access your enterprise's backend systems/data/process from your mobile device
Montag, 10. September 12
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
The user interface can be the key factor in success or failure.
Gartner: “Tablets and Smartphones Are Changing How Content Is Created, Consumed and Delivered”
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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.27
Montag, 10. September 12
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