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November 6, 2017

Madison College South Campus Initiative

Community Engagement Results & New Facility Next Steps

South Campus Initiative TimelineDistrict Board Initial Actions

South MadisonMay 2015-16

South Madison Advisory Council: February 2017 to Present

District Board Action on South Madison Facility

September 2017

Estimated WTCS Board Approvals

January 2018

Planned PurchaseMay 2018

ProjectedSouth Campus

Open for ClassesAugust 2019

Community Engagement EffortsApril – August 2017 Advisory Council Community Survey Public Meetings Individual Interviews Focus Groups

South Campus Service Area

Advisory Council Members› Sal Carranza, President, Latino Education Council

› Jessica Cavazos, Executive Director, Latino Chamber of Commerce of Dane County

› Mike Miller, Business Development Specialist, Office of Business Resources, City of Madison

› Karen Menendez Coller, Executive Director, Centro Hispano

› Zach Brandon, President, Greater Madison Chamber of Commerce

› Paul Jadin, President, MadRep

› Mai Zong Vue, Hmong Professional Networking Group

› Wesley Sparkman, Director, Dane County Office of Equity and Inclusion

› Dan Brown, Executive Manager, Ho-Chunk Gaming Madison

› Michael Seleskie, South Madison Resident

› Dezarae House, South Madison Resident

› Ananda Mirilli, South Madison Resident

› Dr. Ruben Anthony, President/CEO, Urban League of Greater Madison

› Mick Rusch, Transit Marketing and Customer Service Manager, Metro Transit

› Angie Jones, Director, Community Impact: Safe Communities, Strong Neighborhoods, United Way of Dane County

› Jason Beloungy, Assistant Director, Access to Independence

› Charles Brown, former Adult Basic & Development Ed Instructor, Madison College

ProcessSources of Input / Demographics

Process

Community Survey

Public Meetings

Individual Interviews

Focus Groups

Advisory Council provided input on survey content and structure

Advisory Council provided contacts for interviews and focus

group participants

Community Survey demographic results informed locations of targeted

public meetings

Initial survey and public meeting results informed interview and focus

group questions

Advisory Council suggested events to collect survey responses

and public meeting locations

Community Survey Distribution› Online outreach

– City of Madison neighborhood associations, Alders, libraries and community centers

– Joining Forces for Families– Students/faculty of South Campus– 40+ Faith-based organizations– 50+ community organizations

› Paper copies made available at over 10 public locations

› Project team members solicited survey responses at several community events

Community Survey Responses

631 responses› 392 online› 239 paper

› 578 in English› 53 in Spanish

Community Survey: Who We Heard From› 56% of respondents live within the South Campus

service area

› Level of Education: 31% of respondents represent

target market (less than high school, high school

graduate or equivalent, some college credit but no

degree, technical degree)

› Income: 30% of respondents have a yearly

household income less than $35,000

› 17% of respondents identified as having a

disability

Community Survey: Who We Heard From

Survey Respondents

Dane County

White 47% 85.5%

Black 22% 5.3%

Hispanic 21% 6.3%

Asian 3% 6.1%

Hmong 3% -

› Demographics

Community Survey: Who We Heard From› Age:

Gen X (31%)

Baby Boomer (30%)

Millennial (28%)

› Primary languages:

English (78%)

Spanish (15%)

Public Meetings60+ meeting attendees

Individual Interviews & Focus GroupsConfidential and anonymous interviews with – 23 South Madison civic, business, and community leaders

Seven focus group conversations with – Hmong Bayview residents– Joining Forces for Families– Community Centers– South Madison businesses– Area public schools– Madison College instructors and staff– Service organizations Source:

https://www.usability.gov/sites/default/files/images/focus-group-full.jpg

MethodologyDiscussion Questions / Main Themes

Methodology

20 questions regarding

› Familiarity and experience with Madison College

› Programming Priorities

› Student Service Priorities

› Facility Amenity Priorities

› Respondent Demographics

Special Attention Paid to Results from

› Interested students facing barriers

› Prospective students

› Individuals with less than a full college education

› Individuals with a yearly household income less than $35,000

› Demographic comparisons

Community Survey

Methodology

Individual Interviews

Focus Groups

Public Meetings › Issues and opportunities the South Campus should address

› Key elements for success regarding– Recruiting new students– Creating a welcoming space– Building community partnerships

› Hopes and predictions for the South Campus

› Specific needs and priorities of South Madison residents from individual experience and/or experience of community members served by represented organizations

Methodology

Affordability

Comments from each source of community input were tagged as relating to up to ten main themes:

Community

Diversity/Inclusion

Facility

Location/Access

Partnerships

Programs

Recruitment

Staff

Services

Public Input

Recommendations: Programs

Services

Facilities

Community Survey (631)

Public Meetings

(4)

Individual Interviews

(23)Focus Groups

(7)

Advisory Council Input

ResultsPrograms / Services / Community & Partnerships / Facilities

Programs› Focus on

1. Adult Basic Education2. GED/High school completion3. English as a second language4. Healthcare5. STEM

› Offer enough courses to complete full degrees on site

› Course offerings should prepare graduates for family-supporting careers with local job prospects

Programs› Other suggestions

– Skilled trades– Successful personal and

workplace skills– Computer skills– Communications– Cosmetology/Hairdressing– Dental training– Nutrition– Agronomy– Technical writing– Food service certification– Human services

Ethnic studies track and/or emphasis on diversity throughout

the institution

Job training/placement center or certification program with

connections to local opportunities

Mentoring program for graduating students that provides help

finding/retaining employment

Opportunities for employees of local businesses to get certifications to

start own businesses

Programs› Flexibility

– Types of programs offered (certificates and credentials)

– Times offered (evenings and weekends)

› Campus staff and faculty should reflect the diversity of the South Madison community

When would you be willing to attend classes at a new Madison College South Campus?

Services› Focus on

1. Convenient transportation

2. Career and employment

3. Academic advising4. Academic support5. Disability services

› Provide childcare on site– Short term, drop in,

evening, weekend

Services› Dedicate physical space for local service

providers to share information and foster connections

› Provide space for non-profits to host classes/workshops/events on campus

› Staff trained in cultural competency

› Financial aid counseling

› Help-desk

Suggested Partner Service Providers

National Alliance on Mental Illness Dane Co. (NAMI)

Rape Crisis Center

Domestic Abuse Intervention Services (DAIS)

Freedom, Inc.

Access to Independence

Community Partnerships

SOAR Case Management Services

Centro Hispano

Boys and Girls Club

ACCESS Health

Urban League of Greater Madison

Madison Metropolitan Chapter of the Links

Women in Focus

Services› Other suggestions

– Cross cultural training and services

– Post-incarceration support– Veterans support– Immigration support– CSA/market– Printing/faxing services– Resume writing/interview

preparation assistance– Transportation from nearby

cities

Case-management style advising (especially for adult learners at

lower levels)

Robust advising model that addresses social/emotional issues

as well as academic advising

Campus should serve as a hub for access to local service providers in

South Madison

Community & Partnerships

In your opinion, what would make Madison College a good neighbor in South Madison?

› Engage in robust community outreach with marketing efforts specifically for the South Madison community

› Personal contacts/connections, face to face outreach efforts

Community & Partnerships› Ongoing engagement and working

partnerships with – Local schools– Youth and educational programs– Community and faith-based organizations– Service providers– South Madison businesses– City of Madison and Dane County organizations

“Be a space that’s truly made for the community with the community’s regular input, not just what is perceived to be needed. Honor the community after the creation-phase, remain engaged.”

“I hope that the college will continue to partner with the community, and that it will be available and accessible to the community, that the campus will be a hub and place where people can be connected to the services and opportunities they need.”

Community & Partnerships› Other suggestions

– College reps, knowledgeable about all programs and services, should present to local organizations throughout South Madison

– Madison College should embrace its role as a potential spark for community and economic development in the neighborhood

Form a ‘student experience design group’ to provide input on how to

improve student retention

Promote the merits of technical degrees when doing local outreach

Host satellite services/programs at existing community facilities, such

as neighborhood centers

College prep programs, community orgs, and local mentors should have a

direct contact in admissions

Facilities

› Inviting campus environment with open access for the community

› Campus safety and security› Vibrant and welcoming reception area› Non-institutional feel› Reflects diversity of South Madison

“It must be attractive/inviting, share space with community, with employees reflective of the diversity of South Madison, and must supplement the economic revitalization goals of South Madison.”

Free and open community space Free and ample parking

Facilities – Top Campus AmenitiesBus access -

Bike parking -Small seating and study areas -

Nearby food access -Programming/events that bring families &

community members to campus -

Facilities – Top Inviting Elements

Accessibility/Usability-

Comfortable Study Areas-

Signage in multiple languages-

Natural light-

Outdoor gathering/study areas-

Quality interior design-

Facilities – Classroom Preferences

Traditional Classroom Seating Style

Facilities – Classroom Preferences

Seminar-style Seating

Facilities – Classroom Preferences

Auditorium-style Seating

Facilities – Classroom Preferences

Outdoor Classroom (in warmer months)

Facilities – Classroom Preferences

Online Course

Facilities – Classroom Preferences

½ Online, ½ In person Course

Facilities› Other suggestions

– Fitness center– Coffee shop– Exercise facility– Study cubicles– Gender-neutral restrooms– Cellphone charging stations– Family-friendly areas– Space for meditation– Local art/gallery space– Community bulletin boards– Outdoor market/food carts

Include low-rent space for local entrepreneurs to run businesses.

Create ongoing working groups during and after completion of the

design process to shape the campus environment in an inclusive way.

Engage with local experts and MPD for a crime-preventative and

culturally sensitive campus design

Plans for the New South Campus› To be includedLibraryBookstoreCafeteriaBike parkingComputer labConference roomsSTEM/Entrepreneur CenterOutdoor gathering and

seating areasExterior & interior design

similar to Truax Campus

Bus Access Located next to the Madison Metro

South Transfer Station

Convenient Location Corner of Park Street & Badger Road

Next to South Beltline Highway

Free & Ample Parking ~250 parking stalls

Childcare on Site Early Childhood Lab

New Facility: Next StepsDr. Jack Daniels

Future South Campus: 801 W. Badger Rd.› Total Project Cost - $22.8 Million

› Land Acquisition - $2.8 Million– $1.5M Irwin A. & Robert D. Goodman Foundation– $1.3M American Family Dreams Foundation

› Building Project - $20 Million– $8.5M Irwin A. & Robert D. Goodman Foundation– $6.5M Great Lakes Higher Education Corporation & Affiliates

▪ $3M Grant▪ $3.5M Challenge Matching Grant

– $3.5M Challenge Matching Grant Funders– $1.5M Madison College

View from W. Badger RoadBased on 35,000 SF Facility

Future South Campus: Facility– Demolish existing facility (Circa 1967)– Build 75,000 sq. ft.– ~ 250 Parking Spaces– Adjacent to South Metro Transfer Point– Science Labs– General Classrooms– Library– Computer Labs– Small Café & Convenience Store– Office Space for Faculty and Staff

Lower Level Floor Plan

Computer Lab

Computer Lab

First Floor Plan

Cafeteria

StudentAchievement

Library Early Childhood Lab

STEM

Second Floor Plan

New South Campus Building Multi-purpose Classroom

New South Campus Building Computer Lab

New South Campus Building Science Lab

New South Campus Building Community Space

Thank you!

Questions?

Drawing by participant at Public Meeting #1