lv2011 topsflops
Post on 23-Jan-2015
104 Views
Preview:
DESCRIPTION
TRANSCRIPT
Topic of Presentation Monday, 17 January 2011
1
TOPS and FLOPSMTG free TV LATVIA
LOCAL SERIES “UGUNSGREKS” FINALE
Monday, 17 January 2011
3
Tops and Flops free TV Latvia
Concept
As special present to viewers we gave them oportunity to choose the ending of season 3. Should main characters get married or should they stay separately. We promissed to shoot both finales. And the one viewers will choose will be aired on TV and alternative one on web. Also we produced short documantary “how finale was produced”.
Topic of Presentation Monday, 17 January 2011
4
Print campaign “please vote for the ending”
Topic of Presentation Monday, 17 January 2011
5
OAP campaign “please vote for the ending”
Monday, 5-6 October 2011
6
OAP campaign “watch what ending you have voted for”
Monday, 5-6 October 2011
7
OAP campaign “please vote for the ending”
Monday, 5-6 October 2011
8
Results
Monday, 17 January 2011
9
Tops and Flops free TV Latvia
Finale rating – 11 TRP (average season 9,1 in 15-49)
Web – alternative finale episode – 111 106 views. Documentary – 93
964 views.
ABSOLUTE WEB TV RECORD!
PR coverage – 50 different (15 magazine covers, 12 big articles)
TV6 – HOT WEATHER NEWS
Monday, 17 January 2011
10
Tops and Flops free TV Latvia
Monday, 17 January 2011
11
Tops and Flops free TV Latvia
Monday, 5-6 October 2011
12
Tops and Flops free TV Latvia
Special Menue
Monday, 5-6 October 2011
13
Tops and Flops free TV Latvia
Special soap opera week
Monday, 5-6 October 2011
14
Tops and Flops free TV Latvia
Special hot student week
Monday, 5-6 October 2011
15
Tops and Flops free TV Latvia
AUDIO BUG – NEW FEATURE
Monday, 17 January 2011
16
Tops and Flops free TV Latvia
Monday, 17 January 2011
17
Tops and Flops free TV Latvia
FLOPS
Monday, 17 January 2011
18
Tops and Flops free TV Latvia
Eurobasket 2011
Monday, 5-6 October 2011
19
Tops and Flops free TV Latvia
News special
Monday, 5-6 October 2011
20
Tops and Flops free TV Latvia
top related