Topic of Presentation Monday, 17 January 2011

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TOPS and FLOPSMTG free TV LATVIA

LOCAL SERIES “UGUNSGREKS” FINALE

Monday, 17 January 2011

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Tops and Flops free TV Latvia

Concept

As special present to viewers we gave them oportunity to choose the ending of season 3. Should main characters get married or should they stay separately. We promissed to shoot both finales. And the one viewers will choose will be aired on TV and alternative one on web. Also we produced short documantary “how finale was produced”.

Topic of Presentation Monday, 17 January 2011

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Print campaign “please vote for the ending”

Topic of Presentation Monday, 17 January 2011

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OAP campaign “please vote for the ending”

Monday, 5-6 October 2011

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OAP campaign “watch what ending you have voted for”

Monday, 5-6 October 2011

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OAP campaign “please vote for the ending”

Monday, 5-6 October 2011

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Results

Monday, 17 January 2011

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Tops and Flops free TV Latvia

Finale rating – 11 TRP (average season 9,1 in 15-49)

Web – alternative finale episode – 111 106 views. Documentary – 93

964 views.

ABSOLUTE WEB TV RECORD!

PR coverage – 50 different (15 magazine covers, 12 big articles)

TV6 – HOT WEATHER NEWS

Monday, 17 January 2011

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Tops and Flops free TV Latvia

Monday, 17 January 2011

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Tops and Flops free TV Latvia

Monday, 5-6 October 2011

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Tops and Flops free TV Latvia

Special Menue

Monday, 5-6 October 2011

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Tops and Flops free TV Latvia

Special soap opera week

Monday, 5-6 October 2011

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Tops and Flops free TV Latvia

Special hot student week

Monday, 5-6 October 2011

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Tops and Flops free TV Latvia

AUDIO BUG – NEW FEATURE

Monday, 17 January 2011

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Tops and Flops free TV Latvia

Monday, 17 January 2011

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Tops and Flops free TV Latvia

FLOPS

Monday, 17 January 2011

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Tops and Flops free TV Latvia

Eurobasket 2011

Monday, 5-6 October 2011

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Tops and Flops free TV Latvia

News special

Monday, 5-6 October 2011

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Tops and Flops free TV Latvia