lucy's ocva presentation

OREGON COASTTHE PEOPLE’S COAST

VISITTHEOREGONCOAST.COM

THE PEOPLE’S COAST

The People’s Coast Region covers all 363 miles of Oregon’s

Pacific Coast Scenic Byway – All American Road from Astoria

to Brookings-Harbor.

Coastal Counties include:Clatsop, Tillamook, Lincoln,

Coos, Curry And the coastal portions of

Lane and Douglas

WHAT WE DO

• We continue to focus on driving overnight visitors to all 363 miles of the Oregon coast by continuing to build on the brand positioning of “The People’s Coast”.

• The goals of the brand campaign are to increase the visitor’s awareness of the Oregon coast, increase visitor inquiries, website traffic and visitor engagement through advertising, our website and social media.

PRINT & ONLINE ADVERTISING

CO-OP PRINT ADVERTISING

NEW OREGON COAST VISITOR GUIDE!• Serves as both a lure piece and

informational guide with practical resource information

• New engaging design reflecting the OCVA brand platform

• Showcases the beauty of the Oregon Coast with stunning photography

• Inspirat ional feature stor ies that put the visitor right into the experience of being at the coast

• It inerar ies for specific trip ideas

• Highlights People from The People’s Coast

VISITTHEOREGONCOAST.COM

CONSUMER E-NEWSLETTER

WE HAVE THE FEELING WE ARE BEING FOLLOWED!

HOW DO YOU “LIKE” US NOW?

PR/MEDIA OUTREACH

2012 NORTH COAST PRESS TRIP

MEDIA COVERAGE

Horizon Air Magazine

WHAT’S NEW.…

South Coast Tours – Guided Paddling & Kayak Fishing

…and EXCITING!

Highlife Adventures Zip Line Park

THE END

VISITTHEOREGONCOAST.COM