lss'09 mobile panel yelp

Post on 31-Aug-2014

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Mobile – The Future of Apps is Bright This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like. - Miriam Warren, Regional Director Yelp

TRANSCRIPT

“Yelping in London” “Yelp comes to London”

“Review site Yelp is coming to the UK – and bringing the

parties

January 2009

Coming up on our 1-year anniversary

Page 3

Why Yelp exists:

to connect people with great local businesses

Business Categories

Business Categories

Page 4

Over 25 million consumers consulted Yelp in last 30 days

Monthly Unique Visitors

Source: Google Analytics Page 5

Yelp Mobile Timeline

iPhone launch July 2007

significant uptick in traffic to m.yelp.com

Yelp for iPhone app

launchJuly 2008

iterate

iterate

iterate

And innovate…

Monocle Live Demo*

*Cute girl not included in this demo

Yelp Blackberry App

Yelp Palm Pre App

August 2009: The month of new mobile apps

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