los angeles lakers management analysis
Post on 22-Feb-2016
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Los Angeles Lakers Management Analysis
Presented by:Oscar Leon
Gilbert WashingtonBryan Hergenroether
Management Audit
• Research– Internal – External– Organizational Culture – Service Quality Audit
• Analysis – Management of Change– Strategic Analysis– Suggestions for Improvement
Internal Environment
• Resources:-Human Resources-Financial Resources-Physical Resources-Informational Resources
• Organizational Structure
Jeanie Buss, VP Business Operations
Mitch Kupchak, GM Phil Jackson, HC
Dr. Jerry Buss Owner
External Environment
• Economy• Customers• Suppliers (service/product) • Workforce• Governments• Society• Competition• Shareholders• Technology
Economy
• average $369 million • 1% more than last year.• values are still 2.6% below the $379
million peak average they hit two years ago.
Sponsors/Suppliers
• Toyota Motor• American Express• Anheuser-Busch• Verizon Wireless • Carl's Jr..
• AEG– Facilities
NBPA and David Stern
• Player Contracts• Rookie Contracts• Salary Caps
• Collective Bargaining• Arena Guidelines• Fan Conduct
Social Responsibility
The Los Angeles Lakers Youth Foundation's goal is to assist nonprofit community organizations based on need. With the Foundation's focus on the use of sports to promote education, teamwork and self-esteem among Los Angeles area youth, our fundraising directly supports these initiatives
by providing financial assistance to children and local youth programs. The Los Angeles Lakers Youth Foundation is a 501(c)(3).
• Players• Foundations • Globalization
Service QualityLos Angeles Lakers vs. Minnesota Timberwolves
Tickets = $132.75Food/drinks = $54.46Parking = $5-----------------------------Total = $192.21 (not including gas!)
Service Quality- Perceptions of Management vs. Leadership
- Service
- Likes vs. Dislikes
- Overall Experience
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