lori jacobwith & nicole harrison mcn staying sane w-social media feb 23-2011

Staying Sane with Social Media

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Who is here?

Nicole Harrison

• Social media & digital strategist

• Over a decade of experience working in nonprofits in programming, development and communications

• Nicole also serves her nonprofit peers with a one-of-a-kind Twitter chat: #NPTalk

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Lori L. Jacobwith

• 20+ years as a communication strategist & fundraising coach

• Measurable: Helped organizations raise over $100 million in last 10 years.

• Impact: My work creates environments where people find ease in their work with, and their conversations about money.

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Where we are heading today

What fears do you have about social

media?

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Welcome to the ride

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Is Social Media A Fad?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

4 Core Principals of Social Media

1. It’s SOCIAL.

2. It’s about community, find it build it, add value to it

3. It involves time and trust.

4. It’s not if you’re going to play, but when.

"Consider social media as a

game changer...

Social media is an evolution of how we communicate, an essential part of businesses and organizations that want to move forward

in this new economy…

Prioritize it as one of your most important tasks.”

-Nicole Harrison, Mission Makers blog

Social media =

Collection of technology tools

Blogs www.lorijacobwith.com/blog

www.socialnicole.com/blog

Microblogs

Video sharing

Photo sharing

Social media =

Collection of technology tools

Bookmarking

Location services

Online communities

Social networks

What is Social Media?

Social Media Strategy v. Campaign

Social Media Strategy Development

How does it fit? The Kitchen

Make Connections

Shared Content

Signposting

Where to start? Listening

Listening: RSS

Listening: Google Alerts

Listening: Twitter

Listening: Dashboard

Getting Started: Profiles

Profiles: Be Real

Profiles: Be Engaging

Profiles: Be Valuable

Getting Started: Joining

Joining: Comments

Getting Started: Creating

Creating: Content

Who has

time?

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What you can do today

Start listening:• Subscribe to blogs or news• Set up Google Alerts• Set up a listening dashboard

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What you can do today

Start asking your community:

• Where do you go?

• What do you do?

• What do you want to do with us?

Staying Sane with Social Media

Tell us:

One thing you learned

Your next action

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How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?

Resources & Links

Social Media Revolution 2 (Refresh)YouTube video: http://www.youtube.com/watch?v=IFZ0z5Fm-Ng

Social Media Marketing – Opportunities & Challengesby Pastor Ken Freeman on March 27, 2009 http://awsblog4you.blogspot.com/2009/03/mar-27-2009-social-media-marketing.html

10 Must Have’s for Your Social Media Policyby Sharlyn Lauby Mashable Bloghttp://mashable.com/2009/06/02/social-media-policy-musts/

The Difference Between a Social Media Strategy & a Social Media Campaignby Jacob Morgan, July 21, 2009http://www.jmorganmarketing.com/the-difference-between-a-social-media-strategy-and-a-social-media-campaign/

Tips for Writing Your First Social Media Policyby Maddie Grant & Lyndy Dryer Social Fish LLC & Leslie T. White, Croydon Consulting LLC, February 2010http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy

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Resources & Links10 Highly Successful Social Media Habits On Wild Apricot Blog, November 2, 2010 http://www.wildapricot.com/blogs/newsblog/archive/2010/11/02/10-highly-successful-social-media-habits-for-nonprofits.aspx

The Networked Nonprofitby Beth Kanter & Allison H. Fine, Jossey Bass 2010

Trust Agentsby Chris Brogan & Julien Smith, John Wiley & Sons 2009

Engageby Brian Solis, John Wiley & Sons 2010

RSS in Plain English by CommonCraftYou Tube Video http://www.youtube.com/watch?v=0klgLsSxGsU

Mayo Clinic Social Media Policy http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/

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Staying Sane with Social Media

lori@LoriJacobwith.com

www.LoriJacobwith.com

952- 949-2105

http://twitter.com/LJacobwith

Lori Jacobwith

nicole@socialnicole.com

www.socialnicole.org

612-670-0337

http://twitter.com/SocialNicole

Nicole Harrison