location based services from hype to hyper

Location- Based Services

From Hype to Hyper

The Truth Is Location-Based Marketing isn’t new… its just become more

participative

Location Based Services: Social Hype to Socially Hyper

You don’t get 500 Million friends by using FourSquare

2.6m users of FourSquare = 78m Check-Ins

That’s approximately 30 check-ins per user…

The Facebook Social Check-In Equation

500m users of Facebook x 30 Check-Ins per user

= 15,000,000,000

So The Social Network sequel: You don’t get to 15 billion check-ins without making a few enemies…

Who is doing it.

Informa(on  

Rewards  

Product  

Informa(on  

Rewards  

Product  

Gowalla and NatGeo - Location Information

MTV VMAs- Location Information

Informa(on  

Rewards  

Product  

Vida e Caffe - Location Rewards

Nike Grid London – Location Rewards

Informa(on  

Rewards  

Product  

James Blunt Facebook Places Integration

Well done George.

Voucher Codes Increase

Rewarded Loyalty Increase

Location-Based Service Increase

PROVIDE  A  UTILITY  

BEING  BUSINESS  EFFICIENT  

Brand Usage will increase