location based services from hype to hyper
DESCRIPTION
In October, I was asked, alongside David Fieldhouse of Lucidity Mobile, to present our thoughts on the current state and future of Location-Based Services.Our key thought was the idea that the age of Austerity (hence the "Thank You George") was a key driver for the consumer adoption of Location-Based Services. Driving consumers to find a good deal through check-ins.I will also be uploading the script for the presentation, but this doesn't contain David's script or slides.TRANSCRIPT
Location- Based Services
From Hype to Hyper
The Truth Is Location-Based Marketing isn’t new… its just become more
participative
Location Based Services: Social Hype to Socially Hyper
You don’t get 500 Million friends by using FourSquare
2.6m users of FourSquare = 78m Check-Ins
That’s approximately 30 check-ins per user…
The Facebook Social Check-In Equation
500m users of Facebook x 30 Check-Ins per user
= 15,000,000,000
So The Social Network sequel: You don’t get to 15 billion check-ins without making a few enemies…
Who is doing it.
Informa(on
Rewards
Product
Informa(on
Rewards
Product
Gowalla and NatGeo - Location Information
MTV VMAs- Location Information
Informa(on
Rewards
Product
Vida e Caffe - Location Rewards
Nike Grid London – Location Rewards
Informa(on
Rewards
Product
James Blunt Facebook Places Integration
Well done George.
Voucher Codes Increase
Rewarded Loyalty Increase
Location-Based Service Increase
PROVIDE A UTILITY
BEING BUSINESS EFFICIENT
Brand Usage will increase