location-based marketing: foursquare + businesses

kristen vang@kvang

location-based marketing:+ businesses.

“simply put, location changes everything.”

- matthew honan, wired magazine, january 2009

+ navigation+ discovery + context + relevance

location provides an enhanced user experience.

location is a game changer for social networking.

passive

real-time

participatory

what are you doing right now?

what have you been up to?

where are you? can i join?

how does it work? download the app.

how does it work? build your network.

how does it work? check-in.

select your location from

the list

how does it work? tell your friends.

how does it work? add & share tips on venues.

nearby venue-specific push

how does it work? get the inside scoop.where to go.

how to pay.

what to order.

how to get there.

how does it work? get the inside scoop.

how does it work? create a to-do list.

add to your to do list

how does it work? earn points.

•+1 for each place you check in during the day

•+5 for checking in at someplace new•+5 for adding a new venue to the directory

how does it work? unlock badges.

i. generallocal: check in 3x at the same place in one weekswarm: check in at a place with 50+ other users

ii. city specificBrooklyn for life: check in 25+ times in Brooklyn

iii. event specificCES 2010: check in at the Las Vegas Convention Center during CES 2010

iv. brandedyard bird: check in at 6 of Harvard’s recommended campus locations

how does it work? become a mayor.

how does it work? unlock badges by becoming mayor.

be inspired to do things.

but, foursquare isn’t just a game.

“this one input—our coordinates—has the potential to change all the outputs. where we shop, who we talk to, what we read, what we search for, where we go—they all change once we merge location and the web.”

- matthew honan, wired magazine, january 2009

business opportunities: offer specials to bring people in the door.

places nearbyvenue page

business opportunities: add incentives to keep them coming back.

discounts badges

business opportunities: tie it to your loyalty program.

business opportunities: reward your mayor.

discounts special accessproducts

business opportunities: reward your mayor.

recognition

business opportunities: take visitors on a tour.

business opportunities: encourage patrons to share tips.

business opportunities: give out product samples.

business opportunities: organise a swarm.

business opportunities: organise a super swarm.

business opportunities: bring in some boats.

business opportunities: connect reality to television.

business opportunities: make broadcast participatory.

business opportunities: support a cause.

business opportunities: drive people within an event.

business opportunities: create a scavenger hunt.

business opportunities: make daily routine more fun.

business opportunities: get to know your customers better.

wanna play? it’s easy.

getting started: try it out for yourself.

getting started: claim & register your business.

foursquare.com/businesses

getting started: create your first special.

•mayor specials•check-in specials•frequency specials•wildcard specials

getting started: let customers know you’re involved.

have fun with it. (after all it’s only a game.)

aj bombers - http://www.flickr.com/photos/ajbombersartificial ignorance - http://www.flickr.com/photos/artificialignorance

foursquare - http://www.foursquare.com/highholburn - http://www.flickr.com/photos/highholburn/miss_hg - http://www.flickr.com/photos/32615508@N02/

msau - http://twitpic.com/1wvpegnaveen - http://www.flickr.com/photos/naveen_/

roomjosh - http://www.flickr.com/photos/roomjosh/superamit - http://www.flickr.com/photos/superamit/

image credits.