jumping in to foursquare reviewing location-based games for business
TRANSCRIPT
Jumping in to FoursquareReviewing Location-Based Platforms for Business
What IS Foursquare?
“. . .a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.“
User DataStats updated 3.14.10
Over 500,000 users Over 1,000,000 badges have been awarded Over 1.4 million venues with 1200 offering specials Over 15.5 million check-ins March 5th its biggest day ever, weighing in at . . .
275,000 check-ins over the course of the day
Checking in on FoursquareIt’s meant to be used on the go.
Download your phone’s appropriate app for free.
Arrive at your destination.
Click places.
Identify your correct location from populated list.
Earn points for frequent check-ins + adding new venues to the list.
Learn more about the location from other users.
Earn badges based on activity.
Checking in on foursquare
Who’s on first?All about the game!
Early Brand AdoptionEntertainment, Education, and Commerce
All are experimenting with engagement through gaming.Discover new hand-selected experiences by brand names you already trust.
Building on Proven ModelsExisting Loyalty Programs are Evolving through Check-ins
Tasti D Lite offers the opportunity to automatically update your status on Foursquare, Twitter, and Facebook when using a loyalty card.
Followers see: “I just earned 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC! http://myTasti.com.”
SPIN Magazine turned SXSW 2010 into a musical scavenger hunt.
Requirements for minimum numbers of check-ins were established for venues, time frames, and city limits.
Specialty badges designed.
Winners awarded coveted pass to annual concert with must-see talent.
Not All Fun and GamesPayPal + Microsoft Partner at SXSW 2010
Stats dated 3.14.10
Cities Showing Their Unique Flavor Tourism has a giant growth opportunity.
The Ivory Tower Becomes a Block PartyCould Tuition Credits be Earned Through Check-ins?Returning Students Attend Select Lectures for Free?
Checking in on foursquareNot all fun and games
Sxsw fundraiser – stats dated 3.14.10
The Challenge is ON!
Location-based social platforms open conversations between peer-to-peer and brand-to-consumer in exciting
new ways. A fantastic melding of offline and online activity.Entertainment and information all rolled into one.
How will you use this new phenomenon?Brands. Event planners. Conference producers. Non-profits.
What new experiences will the world learn about from YOU?
