localeikki abbrev pitch deck

“Yet  another  run  on  the  hotel  dreadmill”  

“Cobbled  together  route  by  hotel  for  a  workout”  

“After  30  minutes  of  Google  searching…”  

“Didn’t  run  at  all  on  my  last  business  trip;  I  wasn’t  sure  where  to  go!”  

The  Active  Traveler’s  Solution  

Coordinate  your  fitness  &  travel  plans  through  local  recreation  recommendations  from  people  like  you  

Welcome  to  San  Diego,  Jen!      

Ready  to  play  local?    Check  out  the  3  

running  trails  closest  to  your  hotel  

Intersection  of  recreation  &  travel  industries  

Travel  &  recreation  trends:  social,  local,  mobile  experiences  

Industry  landscape  

Acquired  by  UnderArmour  For  $150  million  

The  MVP  

Early  stage  product  •  4,200  downloads  last  60  days  •  16%  user  growth  mon/mon  past  6  

months  •  Content  in  49/50  states,  most  major  

metro  areas  (802  in  total)  

Engagement  •  24%  app  traffic  returning  w/in  7  days  •  60%  contributed  some  content  •  75  Brand  Ambassadors  nationwide    

Our   communi ty   loves :    peer -­‐ to -­‐peer,   l oca l   knowledge ,   exp lor ing  new  p laces    

Our  starting  line-­‐up  

Board:      Mike  Kail,  VP  of  IT-­‐Ops,  Netflix    

Advisors:    Brian  Nichols,  Deloitte  Corporate  Travel          Greg  McMillan,  McMillan  Running          Bob  Babbitt,  Competitor  Group  

Tracy  McMillan:  running,    health  behavior,  planning  

Taylor  Thomas:  cycling  sales  &  community  

The  Future  

The  value  in  data  

Raising  $300,000  $135,000  previously  raised  

tracy@localeikki.com  @localeikki  

localeikki.com  

The  Active  Traveler’s  Solution