localeikki abbrev pitch deck
TRANSCRIPT
“Yet another run on the hotel dreadmill”
“Cobbled together route by hotel for a workout”
“After 30 minutes of Google searching…”
“Didn’t run at all on my last business trip; I wasn’t sure where to go!”
The Active Traveler’s Solution
Coordinate your fitness & travel plans through local recreation recommendations from people like you
Welcome to San Diego, Jen!
Ready to play local? Check out the 3
running trails closest to your hotel
Intersection of recreation & travel industries
Travel & recreation trends: social, local, mobile experiences
Industry landscape
Acquired by UnderArmour For $150 million
The MVP
Early stage product • 4,200 downloads last 60 days • 16% user growth mon/mon past 6
months • Content in 49/50 states, most major
metro areas (802 in total)
Engagement • 24% app traffic returning w/in 7 days • 60% contributed some content • 75 Brand Ambassadors nationwide
Our communi ty loves : peer -‐ to -‐peer, l oca l knowledge , exp lor ing new p laces
Our starting line-‐up
Board: Mike Kail, VP of IT-‐Ops, Netflix
Advisors: Brian Nichols, Deloitte Corporate Travel Greg McMillan, McMillan Running Bob Babbitt, Competitor Group
Tracy McMillan: running, health behavior, planning
Taylor Thomas: cycling sales & community
The Future
The value in data
Raising $300,000 $135,000 previously raised
