local directories for business success

Local Directory MarketingJose Cintron, MBA-CPC

(954) 374-8298jose@mba4help.comwww.mba4help.com

http://www.linkedin.com/in/josecintron

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What is Marketing?

Marketing is everything you do in preparation for the sales:

__________________________________________________________

• Marketing materials, what they say and how they look • Your website ranking• How accessible is the website to your niche• How you answer the phone and how you dress• Your attitude and how you project your business• Every single point of contact with your audience• Marketing must be planned and measurable for ROI

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Interruption MarketingDOES NOT WORK (Low ROI)

Outbound Marketing is out:________________________ • Telemarketing • Trade shows • Direct mail

• Print ads

TV/radio ads

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Permission Marketing

DOES WORK (High ROI)

Inbound Marketing is in:______________________

• Social Media/Networking • Blogging/Press Release• Viral videos/Information • Pay per click/Display ads• SEO/SEM/emails Local Directories

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Social Media

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Social media trend

22% of online time is spend in social media networkIn 2011 50% of marketers( including your competition)

will incorporate social mediaTop 5 marketing tactics increasing in 2011

Social media 75% Web search/SEO 51% Email campaign 49% Virtual Events 48% Online advertising 28%

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Social media users in US

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Local Directories-SEO

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How clients reach your business?

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Do I need Local Directories?

wrong: The question is: Can I afford not to have it?

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Conclusion

Using Local Directories Not using Local Directories

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Available presentations

Social media marketingFacebookTwitterLinkedInYouTubeBlogger

Search Engine OptimizationGoogle BookmarkingSocial media press releaseSEO-Website optimizationLocal Directories

Internet MarketingGoogle pay per clickYahoo pay per clickFacebook pay per clickLinkedIn pay per clickEmail marketing

BusinessBusiness Plan (2hrs)Business StartupSMM strategies