local content-independent producer

The New Film Era!

Presented for Producers by:Mwaniki Mageria

Balozi Productions Ltd18th May 2016

The RiverWood Awakening

Preamble RiverWood Ensemble Film Makers Association (RiverWood)

is an association of upcoming Film Producers. We have 240 members from every corner of Kenya We supply our movies to every Broadcast station in the land We also send our movies to Distribution Networks across the

world And we have a vibrant DVD market Finally we have a strong presence online with our YouTube

RiverWoodTV Channel

240 strong Membership– Isibania– Mombasa– Nakuru– Taita Taveta– Turkana– Thika– Bungoma

– Bomet– Nyeri– Embu– Machakos– Kisumu– Kakamega– Eldoret

Members

Broadcasters Kiss TV Maua Channel Q TV K24 KBC WTV Citizen TV Inooro TV Maisha Magic EAST

WTV

International NetworksStarTimes Africa XPCote OuestAfricaMagic Swahili - MNETMaisha Magic EAST

DVD Network

• We work with the national vendors association called EDAK

• Entertainment Dealers Association of Kenya• They have 600 members countrywide in every corner

of Kenya• Balozi does the analytics and aggregation support

Online Presence

• Online we have the really classy channel “RiverWoodTV”

• On www.youtube.com\riverwoodtv• Vernacular films• Comedy from all corners of Kenya

VISION

Representing Kenya to the World through FILM

MISSION

Pulling our creativity together to maximize our impact on the Local and Global Film and TV Arena

What do we do?

We look for, and produce, good quality movies and TV shows and promote them to maximize their potential both in popularity and in financial returns

This includes:• Content Aggregation• Format Development• Branding & Marketing• Financing Productions• Sales & Distribution

Marketing ActivitiesM

ARKE

TING

!!

Red Carpet VIP Invites Media Coverage

Newspapers TV Radio Social

FB Twitter Blogs Youtube

Net Magazines

Ours Others

Below the Line

PR Stunts CSR Merchandise Below the Line

SPONSORSHIP LOBBYING

MONTHLY PREMIER

MONTHLY PROMOTIONS

MONTHLY PUBLICITY

ANNUAL AWARDS

CEREMONY

Marketing Role• Create RiverWood Brand• Create brand image for each movie• Carry out Photo Shoots and Behind the Scenes• Develop PR stunts and CSR activities• Develop Celebrity Stars• Social Media hype and management• Magazine production and distribution• Website updates and spruce up regularly

www.baloziproductions.co.ke

the RIVERWOOD

Our Government Partners

The Future

Digital AGE

CONTENT

GLOBAL

ization

Our Expectation

Proliferation of Channels

Greater Demand for Content

Multiplication of Productions

Explosion of the Industry

The Reality

Proliferation of Channels

Competition for

Resources

Unrealistic Acquisition

Terms

Reduced Investment

Minimal Content

Acquisition

Slow Industry Growth

Expectation vs Reality

• Licence fee of Kshs 150,000 per 1 hour of content

• Vs Kshs 60,000 per hour of content• 4 hours per day of content Kshs

600,000• Vs 1 hour a day of content Kshs 60,000• Monthly contribution to Industry per

Channel Kshs 12,000,000• Vs Best Case Scenario Kshs 1,200,000

What needs to be done!

Capital Investment

Partnering Channels

Strength in Numbers

Target Niche Advertisers

Fund Cost of ProductionUniversal “Film”

Fund

Marketing & Distribution

Part of Cost of Production

Enforce the Law

• CA• KFCB• Kenya Police• Performers Rights Society of Kenya • Kenya Media Owners Association

Our Future

Kenyans who have received international recognition and nomination for international awards have shown that investing in the arts and entertainment sectors will not only create jobs; it will boost tourism, and promote our culture around the world. To that end we will legislate to increase local content to 60% from the current 40% in local free-to-air TV channels.

His Excellency President Uhuru Kenyatta on the opening of 11th Parliament on 16th April 2013

Thank you very much

Mwaniki MageriaRiverWood Ensemble

18th May 2016