local content-independent producer
TRANSCRIPT
The New Film Era!
Presented for Producers by:Mwaniki Mageria
Balozi Productions Ltd18th May 2016
The RiverWood Awakening
Preamble RiverWood Ensemble Film Makers Association (RiverWood)
is an association of upcoming Film Producers. We have 240 members from every corner of Kenya We supply our movies to every Broadcast station in the land We also send our movies to Distribution Networks across the
world And we have a vibrant DVD market Finally we have a strong presence online with our YouTube
RiverWoodTV Channel
240 strong Membership– Isibania– Mombasa– Nakuru– Taita Taveta– Turkana– Thika– Bungoma
– Bomet– Nyeri– Embu– Machakos– Kisumu– Kakamega– Eldoret
Members
Broadcasters Kiss TV Maua Channel Q TV K24 KBC WTV Citizen TV Inooro TV Maisha Magic EAST
WTV
International NetworksStarTimes Africa XPCote OuestAfricaMagic Swahili - MNETMaisha Magic EAST
DVD Network
• We work with the national vendors association called EDAK
• Entertainment Dealers Association of Kenya• They have 600 members countrywide in every corner
of Kenya• Balozi does the analytics and aggregation support
Online Presence
• Online we have the really classy channel “RiverWoodTV”
• On www.youtube.com\riverwoodtv• Vernacular films• Comedy from all corners of Kenya
VISION
Representing Kenya to the World through FILM
MISSION
Pulling our creativity together to maximize our impact on the Local and Global Film and TV Arena
What do we do?
We look for, and produce, good quality movies and TV shows and promote them to maximize their potential both in popularity and in financial returns
This includes:• Content Aggregation• Format Development• Branding & Marketing• Financing Productions• Sales & Distribution
Marketing ActivitiesM
ARKE
TING
!!
Red Carpet VIP Invites Media Coverage
Newspapers TV Radio Social
FB Twitter Blogs Youtube
Net Magazines
Ours Others
Below the Line
PR Stunts CSR Merchandise Below the Line
SPONSORSHIP LOBBYING
MONTHLY PREMIER
MONTHLY PROMOTIONS
MONTHLY PUBLICITY
ANNUAL AWARDS
CEREMONY
Marketing Role• Create RiverWood Brand• Create brand image for each movie• Carry out Photo Shoots and Behind the Scenes• Develop PR stunts and CSR activities• Develop Celebrity Stars• Social Media hype and management• Magazine production and distribution• Website updates and spruce up regularly
www.baloziproductions.co.ke
the RIVERWOOD
Our Government Partners
The Future
Digital AGE
CONTENT
GLOBAL
ization
Our Expectation
Proliferation of Channels
Greater Demand for Content
Multiplication of Productions
Explosion of the Industry
The Reality
Proliferation of Channels
Competition for
Resources
Unrealistic Acquisition
Terms
Reduced Investment
Minimal Content
Acquisition
Slow Industry Growth
Expectation vs Reality
• Licence fee of Kshs 150,000 per 1 hour of content
• Vs Kshs 60,000 per hour of content• 4 hours per day of content Kshs
600,000• Vs 1 hour a day of content Kshs 60,000• Monthly contribution to Industry per
Channel Kshs 12,000,000• Vs Best Case Scenario Kshs 1,200,000
What needs to be done!
Capital Investment
Partnering Channels
Strength in Numbers
Target Niche Advertisers
Fund Cost of ProductionUniversal “Film”
Fund
Marketing & Distribution
Part of Cost of Production
Enforce the Law
• CA• KFCB• Kenya Police• Performers Rights Society of Kenya • Kenya Media Owners Association
Our Future
Kenyans who have received international recognition and nomination for international awards have shown that investing in the arts and entertainment sectors will not only create jobs; it will boost tourism, and promote our culture around the world. To that end we will legislate to increase local content to 60% from the current 40% in local free-to-air TV channels.
His Excellency President Uhuru Kenyatta on the opening of 11th Parliament on 16th April 2013
Thank you very much
Mwaniki MageriaRiverWood Ensemble
18th May 2016