lively advertising cuts of the twenties and thirties: 1,102 illustrations of animals, food and...

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THELINEARTproducedinsuchcopiousamountsforconsumeradvertisementsbylargelyanonymousartistsofthe1920sand1930scansurpriseustodaybyitsqualityandquantity.InthepagesofGoodHousekeeping,Collier’s,Fortune,theLadies’Home,Journal,andtheSaturdayEveningPost,theseads,usuallydevoidofcolor,solicitedcustomwiththeirlively,simplified,focuseddesignsandtheirusuallybuoyantmoods.Readersofthesemagazineswouldalsoencounterinnumerablelittleimagessprinkledontothepagesmerelytopleasetheeye,imagesthatcamefromtypographers’cataloguesexpandedtoincludenontypeelements.OneofthelargestofthesewastheTypePepscataloguefromthemid-1930s,manyofwhosecutscanbefoundinthiscollection.

TwoofLeslieCabarga’searlierDovervolumes—1,001AdvertisingCutsfromtheTwentiesandThirtiesandAdvertisingSpotIllustrationsoftheTwentiesandThirties—havedrawnlargelyonthesamesourceswhileemphasizingsomedifferentsubjects.Hereforthefirsttime,forexample,aresubstantialsectionsdevotedtoanimalsandtohomesandhousework,andotherbroadlyusefultopicssuchasfoodanddrink,children,andserviceshavenowbeenprovidedwithdozensofnewimages.

Flappersandmatrons,youngbladesandtycoons,infantsandchildreninmanymoodsandcostumes;workandplay,dutyandpleasure;drolleryandarchwhimsicality,earthinessandglamour(canyouspotRudolphValentinoandCharlieChaplinhere?)—thedesignerorartistwillfindoverathousandlittleevocationsoftwoeventfuldecades,fromwhichemergeabroadpictureofAmericanlifeasitwasandasithopedtobe.

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