linkedin training waynesboro chamber of commerce

Linked Training

Useful LinkedIn Statistics

• > 259 M users on LinkedIn• > 2.9 M “C” level execs• > 9.9 M business owners• > 5.3 M VP level executives• 27.9% of CEOs are active on LinkedIn

Useful LinkedIn Statistics*

• 93% of Fortune 100 companies use LinkedIn to hire• > 3.4 M Company Pages• ~ 5.3 B people searches in 2012• ~ 4.2 B people searches in 2011*

*Colleen McKenna intero ADVISORY

Your LinkedIn Plan – Connect

• Make connections• Ask for introductions• Ask for recommendations• Share meaningful content

Your LinkedIn Plan – Engage

• Follow up on meetings, mixers, introductions • Don’t use “canned” link request• Nurture connections with periodic emails• Comment & Like• Blog • Self publish through LinkedIn Pulse

Your LinkedIn Plan – Brand

• Are you “keyword” optimized?• 100% complete?• Add video, publications, slide decks• Nurture connections w/ periodic emails• Don’t be afraid to be You

Your LinkedIn Plan – Network

• Clients & Prospects• Groups (should you start your own?)• Potential employers• Thought leaders• Competitors• Referral Partners• Others who serve your target client(s)

LinkedIn Strategies that Work*

• Brand Building• Becoming a Visible Expert• Content Promotion• Lead Generation & Nurturing• Recruiting & Job Search• Partnering Opportunities• Industry Research & Monitoring

*LinkedIn Guide for Professional Services Executive, Hinge Research Institute

Great LinkedIn Tools You May Not Be Using*

• Your Company Page– Showcase pages, careers page

• Groups• Recommendations• Follower Insights• Mobile• Premium Services

*LinkedIn Guide for Professional Services Executive, Hinge Research Institute

Company Pages Can Be Great to Promote Your Business

• Showcase your firm’s products & services• Prospects learn what customers say about you• LinkedIn jobs appear in search results & on Twitter• LinkedIn is its own search engine for finding jobs,

people & companies

Why LinkedIn Can Be Great to Promote Your Business

• Company page updates reach all followers • Updates can involve calls to action• Can include – Video testimonials– Calls-to-action– Links to blog posts

Why LinkedIn Can Be Great to Promote Your Business – Showcase Pages

• Showcases can include all types of media– Video– Slide decks– Photos– 3rd party links

Your LinkedIn Company Page – Connect

• Add links (profile, company page) to email signature• Add LinkedIn profile URL to business card• Add social media links to your website• Add social sharing links to your blog posts

Your LinkedIn Company Page – Engage

• Share useful content regularly• > frequency as you curate more useful content• Develop and post your own content– Blogs– Video– Podcasts– Slide decks

Your LinkedIn Company Page – Network

• Have employees follow your page• Have staff re-post items posted to your company

page• Make sure staff profiles “link” to company page

Your LinkedIn Company Page

Your LinkedIn Company Page – Showcase Page

Targeting New Business

Target & Wish List Accounts

• Learn more about them• Follow their company page(s)• Gain insight on firm management• Connect with folks to whom they’re connected

Use LinkedIn for Research

• Competitors• Prospects• Industry segments, niches• Who your clients are connected to– Referral opportunities– Ask for introductions

Use LinkedIn for Research

Searching for Prospects

• “Non profit”• Postal code “20002”• Within “10 miles”• Title: “VP, CXO” • Company Size: “501 – 1000”

Search for Opportunities

Analytics

Analytics 2

Analytics 3

• Specific• Measurable• Attainable• Realistic• Time-based

Are Your Goals SMART?