linkedin media solutions

Media Solutions

Your Brand on LinkedInVs.

The Competition

2

LinkedIn Jobs Targeting:Relevant opportunities at all touch points

3

Jobs you may be interested in

Director of Finance LinkedIn – Apply Now

Sr. Director of FinanceAmazon – Apply Now

Jobs you may be interested in

Finance Manager LinkedIn – Apply Now

Financial AnalystBank of America – Apply Now

Jobs you may be interested in

Human Resources Director LinkedIn – Apply Now

Sr. HR DirectorGap Inc. – Apply Now

Target every candidate with relevant jobs automatically

Targeting

job applications from recommended jobs [Not searched]>50%

BryanFinance Analyst

Erica Director of

Finance

SteveDirector of HR

Product Marekting ManagerNetApp– Sunnyvale, CA

Product Marketing ManagerAmazon.com – Seattle, WA

Senior Product ManagerNetApp – Santa Clara, CA

Jobs You May Be Interested In

See more »

Account ExecutivexyzCo – Sunnyvale, CA

x

Sr. Account ExecutiveAmazon.com – Seattle, WA

x

Sales ManagerNetApp – San Jose, CA

x

beta

Members see personalized jobs every time they log inTargeting

xyzCo

LinkedIn posted a job you may be interested in: Director of Finance

Share ● Careers ● See more jobs ● 6 minutes ago

Erica RobertsonDirector of Finance

ACME systems

Jobs You May Be Interested In

See more »

Director of FinanceLinkedIn

x

Sr. Director of FinanceAmazon.com

x

Director of FinanceNetApp

x

beta

5

Then Candidates Go to Your Company PageHow are you branding yourself vs. your competition

6

Your company page experience is limited today

Targeting

Erica RobertsonDirector of Finance

ACME systems

Your Page Isn’t Selling Your Brand

What They See From Your Competition

Or This…..

Example of Career Page Audience Targeting

Example of Display Ads Included w/Career Page

11

What Happens when Candidates look at a Profile from Your Company?

How are you branding yourself vs. your competition

What do candidates see when they visit your employees’ profiles?

Targeting

Erica RobertsonDirector of Finance

ACME systems

Viewing Profiles is the #1 Activity on LinkedIn

13

If You Control Your Brand, This is What Your Candidates See…

How are you branding yourself vs. your competition

Engage them with personalized opportunities

Erica Robertson

Director of Finance

LinkedIn

Targeting

Viewing Profiles is the #1 Activity on LinkedIn

Erica RobertsonDirector of Finance

ACME systems

Erica RobertsonDirector of Finance

ACME systems

On the LinkedIn Homepage

Director of FinanceLinkedIn

When they network with your employees

Director of FinanceLinkedIn

When they research your company

Director of FinanceLinkedIn

When they search for jobs

Director of FinanceLinkedIn

Targeting

Influence candidates at every touch point