linkedin for business

Using

features for business

Presenter: Rabiya JilaniDirector, Business Incubation Center

CEO, Lumenica LLC

© 2009 Business Incubation Center at CBP

Social media is more than just building relationships on big networks, its about….

Brands having conversations

© 2009 Business Incubation Center at CBP

Social Media Influences Decisions

• 91% say consumer reviews are the #1 aid to buying decisions

• 87% trust a friends recommendation over critics review

• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions

• 26% of search results link to user-generated content

© 2009 Business Incubation Center at CBP

Why Social Media

• Advertising/Promotion • Opportunity to establish yourself as the expert• The 5 Cs of Social Media

• Content• Connections• Community• Conversations• Constantly Changing

Do you currently have a Linkedin Account?

How often do you use your linkedin Account?

How often do you log in?

What is your goal for this session?

© 2009 Business Incubation Center at CBP

What is linkedin?

© 2009 Business Incubation Center at CBP

For more info about linkedin:

http://learn.linkedin.com/what-is-linkedin/

© 2009 Business Incubation Center at CBP

Profiles

© 2009 Business Incubation Center at CBP

Create a Personal Profile

• Go to: www.linkedin.com• List your current and past positions • List Education• Add a profile picture (make sure its

professional)• Add a Summary paragraph• Update your status

© 2009 Business Incubation Center at CBP

Public Profile vs Private Profile

Private ProfilePublic Profile

© 2009 Business Incubation Center at CBP

The Power of profiles

More info about profiles:http://learn.linkedin.com/profiles/#

Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc

© 2009 Business Incubation Center at CBP

Connecting with Others

© 2009 Business Incubation Center at CBP

Connect Connect Connect

• Import Contacts via outlook

• Find Contacts via custom search

• You can add individual email address

• See who your contacts are connected to

© 2009 Business Incubation Center at CBP

Applications

© 2009 Business Incubation Center at CBP

Applications

© 2009 Business Incubation Center at CBP

Company Profiles

© 2009 Business Incubation Center at CBP

Company Profiles

Adding a Company Profile: Step 1: Go to

http://www.linkedin.com/companies?didentcompy=

Add email address

Step 2: Confirm Email address

© 2009 Business Incubation Center at CBP

Company Profiles

Step 3: *Company Name*Email Domain(s)* Website URL* Description* Industry* # of employees* Type* Country*Postal Code

© 2009 Business Incubation Center at CBP

Company info

Related Companies

Company Description

Company Employees

Recent Promos

Key Stats

© 2009 Business Incubation Center at CBP

Groups

© 2009 Business Incubation Center at CBP

Linked in Group-

A good idea:

Sign up for a group Listen

Participate create

© 2009 Business Incubation Center at CBP

Linked in Group

Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm

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© 2009 Business Incubation Center at CBP

Events

© 2009 Business Incubation Center at CBP

Linked in Events

• Go to: http://events.linkedin.com/

• Fill out relevant information

© 2009 Business Incubation Center at CBP

Linked in Events

• Add Event Category

© 2009 Business Incubation Center at CBP

Sample Event

© 2009 Business Incubation Center at CBP

Key Takeaways

• Step 1: Create a personal profile (Make sure you COMPLETE the profile)

• Step 2: Complete the Public Profile (with URL)• Step 3: Connect with people• Step 4: Explore Applications• Step 5: Create Company Profile• Step 6: Join a Group• Step 7: Create a group• Step 8: Explore Events• Step 9: Keep updating status (1-2 times a week)• Step 10: Connect, Explore, Engage Update

© 2009 Business Incubation Center at CBP

Cross Promote

© 2009 Business Incubation Center at CBP

Things to Remember

• Learn what people are saying about your brand

• Covert customers into brand advocates• Encourage referrals• Create a buzz• Increase brand exposure/website traffic

© 2009 Business Incubation Center at CBP

Questions?

Contacting meEmail: rabiya@cbponline.org

http://www.cbponlne.org/bic/facebook

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj