linkedin for business
DESCRIPTION
A presentation on how to use linkedin features to give your business a professional image.TRANSCRIPT
Using
features for business
Presenter: Rabiya JilaniDirector, Business Incubation Center
CEO, Lumenica LLC
© 2009 Business Incubation Center at CBP
Social media is more than just building relationships on big networks, its about….
Brands having conversations
© 2009 Business Incubation Center at CBP
Social Media Influences Decisions
• 91% say consumer reviews are the #1 aid to buying decisions
• 87% trust a friends recommendation over critics review
• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
• 26% of search results link to user-generated content
© 2009 Business Incubation Center at CBP
Why Social Media
• Advertising/Promotion • Opportunity to establish yourself as the expert• The 5 Cs of Social Media
• Content• Connections• Community• Conversations• Constantly Changing
Do you currently have a Linkedin Account?
How often do you use your linkedin Account?
How often do you log in?
What is your goal for this session?
© 2009 Business Incubation Center at CBP
What is linkedin?
© 2009 Business Incubation Center at CBP
For more info about linkedin:
http://learn.linkedin.com/what-is-linkedin/
© 2009 Business Incubation Center at CBP
Profiles
© 2009 Business Incubation Center at CBP
Create a Personal Profile
• Go to: www.linkedin.com• List your current and past positions • List Education• Add a profile picture (make sure its
professional)• Add a Summary paragraph• Update your status
© 2009 Business Incubation Center at CBP
Public Profile vs Private Profile
Private ProfilePublic Profile
© 2009 Business Incubation Center at CBP
The Power of profiles
More info about profiles:http://learn.linkedin.com/profiles/#
Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc
© 2009 Business Incubation Center at CBP
Connecting with Others
© 2009 Business Incubation Center at CBP
Connect Connect Connect
• Import Contacts via outlook
• Find Contacts via custom search
• You can add individual email address
• See who your contacts are connected to
© 2009 Business Incubation Center at CBP
Applications
© 2009 Business Incubation Center at CBP
Applications
© 2009 Business Incubation Center at CBP
Company Profiles
© 2009 Business Incubation Center at CBP
Company Profiles
Adding a Company Profile: Step 1: Go to
http://www.linkedin.com/companies?didentcompy=
Add email address
Step 2: Confirm Email address
© 2009 Business Incubation Center at CBP
Company Profiles
Step 3: *Company Name*Email Domain(s)* Website URL* Description* Industry* # of employees* Type* Country*Postal Code
© 2009 Business Incubation Center at CBP
Company info
Related Companies
Company Description
Company Employees
Recent Promos
Key Stats
© 2009 Business Incubation Center at CBP
Groups
© 2009 Business Incubation Center at CBP
Linked in Group-
A good idea:
Sign up for a group Listen
Participate create
© 2009 Business Incubation Center at CBP
Linked in Group
Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm
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© 2009 Business Incubation Center at CBP
Events
© 2009 Business Incubation Center at CBP
Linked in Events
• Go to: http://events.linkedin.com/
• Fill out relevant information
© 2009 Business Incubation Center at CBP
Linked in Events
• Add Event Category
© 2009 Business Incubation Center at CBP
Sample Event
© 2009 Business Incubation Center at CBP
Key Takeaways
• Step 1: Create a personal profile (Make sure you COMPLETE the profile)
• Step 2: Complete the Public Profile (with URL)• Step 3: Connect with people• Step 4: Explore Applications• Step 5: Create Company Profile• Step 6: Join a Group• Step 7: Create a group• Step 8: Explore Events• Step 9: Keep updating status (1-2 times a week)• Step 10: Connect, Explore, Engage Update
© 2009 Business Incubation Center at CBP
Cross Promote
© 2009 Business Incubation Center at CBP
Things to Remember
• Learn what people are saying about your brand
• Covert customers into brand advocates• Encourage referrals• Create a buzz• Increase brand exposure/website traffic
© 2009 Business Incubation Center at CBP
Questions?
Contacting meEmail: [email protected]
http://www.cbponlne.org/bic/facebook
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj