linkedin b2c uk research infographic
Post on 08-May-2015
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Harness the Power of the LinkedIn Pro-sumer
of Marketers used LinkedIn to distribute content in 20131
LinkedIn Pro-sumers have more buying power than other social platforms
£2,500 is the average spend onholidays annually
76% more likely to have spent£30K+ on their last car
£47,000 is the average HHI
85%
Consumer Buying Power Index 2
Google+
are willing to pay more for high quality items63%
1 5in say if they trust a brand they will buy it without looking at the price
more likely to be active in online conversations96%
Unless otherwise indicated, all data is from the following sources.
1. Content Marketing Institute 20132. Based on credit card spendings.
TGI 2013 r2
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