link building 2015

Link building in 2015

Lunch and LearnGerald Murphy

Thursday, 05th March 2015

Contents

• Briefly look at what is a good SEO link

• Quicker link building wins

• Longer term link building wins

• Using social media to gain links

• Quick overview of best link building practice

Briefly, what is a good link?

Quality

Trust and citation flow

Domain authority

Anchor text (concentrate, dilute, brand)

Referrers backlink profile

Their backlink profile (historic

penalty)

Number of external links

within the post

Freshness

Content

What do they write about?

Relevancy

Quality

Types of link building

QUICK WINS

Broken links, new link monitoring, Google Alerts

Brand mentions

Google Alerts

• Turn brand mentions into brand links

New link monitoring

Easy engaged blogs?

• Using Linkdex to monitor new links

Broken links

Fix broken links

LONGER TERM

Quality guest blogging, skyscraper

Quality guest blogging

Reciprocal tactic

Write unique piece of content

Personalised emails

Later sending content

Link

Finding links

• Identify untapped blogs from competitors

Finding links

• Identify untapped blogs from competitors

Link analysis:

• Domain authority• Freshness…

(previously discussed)

Email elements

• I’m a copyrighter/digital marketer

• I love your blog

– Give example of an article

– Background

• So much so I have wrote a piece of content that would fit well with your audience

– Would you like to see it? It’s about…

– Would you like to keep us in mind for future opportunities

KISS your emails

Backlinko’s Skyscraper

‘Skyscraper’

Search (Topsy, Google) for a topic

Make something even better (Longer? Current? Design? Thorough?)

Get their links (MajesticSEO, hrefs…)

Email example

Hey [name],

I was searching for some articles about [your topic] today and I came across this page [url].

I noticed that you linked to one of my favourite articles -- [article title].

Just wanted to give you a heads up that I created a similar article. It’s like [name the article] but more thorough and up to date [url].

It might be worth a mention on your page.

Either way, keep up the awesome work!

Cheers,[#TeamSEO]

Infographics

Infographic link building

Topical topic

[infographic search engine]

Visual. Visual. Visual

7 to 10 data points

(don’t swamp with data)

Identify interested bloggers

Share (published) infographic

Let me know, we can create a mini guest post

Infographic link value

• Meaningful links come form short paragraphs not “by Gerry”

– Term location

Yakata occurs so many days before Christmas. It is (ex)clusive to Nigeria. Konga has their most successful Yakataever.

Resource pages

Resource page

• How to guides

– Illustrating tips

– Hints

– Life hacks

• Behind the scenes

Articles Newletters Videos Infographics Apps White papers

Case studies Ebooks Testimonials Webinars Email forms Forums

Press releases Social networks Podcasts Products Contests Screencasts

Widgets Images Landing pages Advertisements

Make sure it’s on a sub folder

Client blog posts

Advise a new content

Organic social media: Discovery

But first !

• Social media itself does NOT impact rankings

– Don’t waste time helping clients with their social media accounts

• Simply use the ones they have to reach out and communicate with people

Get content found

• New blog post: Difference between foundation and concealer

• Check this out…

Communicate

• Jump in with current tweets

– Email equivalent?

Social bloggers?

• 963 more leads?

Social analysis

• Analyse the client’s current social media platform

– Are any of their followers bloggers?

• Nice! Another ‘link bank’

Paid social media: Discovery

Targeting

• Produced content?

– Target ads for journalists

Other link building tactics

Link building ninjas

Quick optimisation masterclass tips

SEO updates

Penguin penalty triggers

Same host Similar IP range

Same or similar content

(often spun)

Same design template or

theme

Low quality, illegible or poorly written content

Lack of external links, or links of any discernible

quality

Propose to Google’s Penguin

• Location

– Go local and global

• .co.uk and .com

• Appropriate audience

– Encourages shares (even more links)

• Suitable content

• Link position

– Towards the top is better than in the footer

Never ever alter anchor text

Types of anchor text

1. Dilute

– A range of stylish Samsung smartphone

2. Brand

– Konga Samsung smartphones

3. Concentrate

– Samsung

In preferred order

Pointing to appropriate pages

• Dresses content > dresses category page

• Especially important for ecommerce websites

– Category browse and search transfer

• Conversion rate

• More opportunities

Recap

Link building ninjas

Quality guest blogging

Finding links Linkdex MajesticSEO

KISS emails Fix broken links Infographic Resource page

Client blog Organic social Content seedingInteractive

communications

Backlinko’sSkyscraper

Social bloggers Paid socialTarget content

towards journalists

Events Gifting Handwritten notes Interviews

Wrapped up with best practice

Affiliate + SEO = bloggers

• Affiliates send through a list of ‘ideal bloggers’

– #TeamSEO will analyse and get a list of their backlinks

• Limit of 1 per week

Questions / discussion

fin.connect: gerald.murphy@7thingsmedia.comwww.7thingsmedia.com@7thingsmedia

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